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M&C SAATCHI ABEL, Cape Town / ZANG CAFFEINATED CHOCOLATE / 2018
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ZANG is the 1st and only caffeinated chocolate in Africa.
But when it first launched, no one knew what made it unique: the caffeine kick that helps you fight sleep.
So, drawing on the brand’s Mexican-inspired logo, we created an epic animated backstory to bring the product to life: The Tale of ZANG, the man behind the chocolate - a hero whose sole purpose is to fight Sleep.
Told across 3 episodes, the story always end on a cliff-hanger to do exactly what the chocolate does: keep you up at night.
In this third episode ZANG tracks down El Fatigo, the man who murdered his family. ZANG is about to exact his revenge, but El Fatigo manages to give him the slip.
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