ZANG is the 1st and only caffeinated chocolate in Africa.

But when it first launched, no one knew what made it unique: the caffeine kick that helps you fight sleep.

So, drawing on the brand’s Mexican-inspired logo, we created an epic animated backstory to bring the product to life: The Tale of ZANG, the man behind the chocolate - a hero whose sole purpose is to fight Sleep.

Told across 3 episodes, the story always end on a cliff-hanger to do exactly what the chocolate does: keep you up at night.

In this second episode El Fatigo, the Bastard Wizard of Sleep, murders baby ZANG’s parents and leaves him to starve at his mother’s lifeless bosom.

But there is more to this child than El Fatigo imagines.