14 European countries allow gay marriage. Not included: Switzerland.

In its 25th year, Switzerland’s largest gay association PINK CROSS does not only fight for same sex marriage - but also for the required monetary resources to achieve a political goal like this.

OOH was the ideal environment for a provocative campaign to generate awareness and as a result of this also the necessary donations as well as a recognizable public pressure towards the government. All for their cause of finally legalizing gay marriage in Switzerland.