Audio & Radio > Radio & Audio: Sectors

DADDY YANKEE VS. BREAST CANCER

J. WALTER THOMPSON PUERTO RICO, San Juan / SUSAN G. KOMEN / 2018

Awards:

Bronze Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Supporting Content
Supporting Content
MP3 Original Language
Supporting Images
1 of 0 items

Overview

Credits

OVERVIEW

BriefExplanation

Daddy Yankee is the most streamed artist in the history of Spotify and YouTube. He is a world-renowned rapper famous for his rap battling skills. Rap battles are a worldwide phenomenon where one rapper challenges another with no purpose. Rap battles are usually between two artists, but for the first time a different opponent was going to be challenged. The first rap battle song with a bigger purpose: to confront breast cancer and give patients a weapon to fight it. Daddy Yankee wrote the song inspired by his interviews with cancer patients. He needed to capture how they felt and their anger.

This audio was shared with breast cancer patients so they could use it as a coping mechanism and anger outlet. This way, a song was transformed into a weapon for breast cancer patients and their everyday battle.

EntrySummary

Daddy Yankee is today's most popular Latin music star in the world, and thanks to his innovative repertoire, this Puerto Rican singer, and songwriter has established himself as one of the most influential names in the fields of reggaeton and Latin Urban Music. Reggaeton is a musical genre which originated in Puerto Rico during the late 1990s. It is influenced by hip hop and Latin American and Caribbean music. Vocals include rapping and singing, typically in Spanish. There is a type of reggaeton called “tiraera” best known as rap battle, which is a type of rapping that includes bragging, insults and boasting content. Battling can occur on recorded albums, freestyled spontaneously in live battles, or even announced and launched in social media. When a rap battle is announced in Puerto Rico the whole country stops until the opponent is revealed and the song is launched.

ScriptInEnglish

I almost can’t

Control my nerves

Never in my life had I felt so scared

Makeup hides my psychological state

Waiting to hear back regarding my diagnosis

Doctor’s voice:

We found a malign mass in your scans

Verse 1 (The Victim)

I have CANCER

I’m in a state of limbo, in a TRANCE

In the flash of an eye my world is upside down

Will I die? Will I live?

Who will decide?

How will this affect my loves ones when I tell them?

Time is running

I start noticing the changes in my body

The raw reflection

Of accepting the new me in the mirror

I confront her face to face every day that

I go out

Not all princesses have long hair

Regardless, your presence crucifixes my wounds

Who do you think you are to take away my breasts that are a source of life!

Who are you to pluck away the petals from this flower!

But I’m lotus purity and honor

My resolution is to kill depression

The anxiety

There’s no option, the decision lies in me

Of being a victim or a warrior in the REMISION MISION

My mind screams freedom even though you’re my prison

(PRE CHORUS)

IT’S ME AGAINST YOU

Who will win? Who will lose?

IT’S ME AGAINST YOU

Someone has to DEFEAT

IT’S ME AGAINST YOU

In this power struggle

This one thing I will promise, I WON’T BACK DOWN

(CHORUS)

In this battle you’re not invincible

I’m in fight mode I’m indestructible

You’re not

You’re not

You’re not going to tear me down

FUCK CANCER

You’re not

You’re not

You’re not going to intimidate me

FUCK CANCER

Verse 2 (The WARRIOR)

You want to see me dead like a piano without keys

You live within me as an intruder

Because it’s me who sets the rules

The venom goes non-stop radioactive like a thunder, I hear a voice that tells me you’re in the hands of GOD

I’m a chemo soldier even if it burns me

I’m a caterpillar legend going through metamorphosis

I’m a daughter, I’m sister, I’m a grandmother,

I’m a MOTHER

I’d rather give you the battle before it’s someone from my blood

I WON’T through in the towel

Until one of us leaves

There’s no truce against the enemy

In the battle field

You can touch my body

But my soul is untouchable

Even if you tear my flesh

My faith is unbreakable

You won’t take away my spirit because it’s stronger

This war is already won even if I face death

(PRE CHORUS)

IT’S ME AGAINST YOU

Who will win? Who will lose?

IT’S ME AGAINST YOU

Someone has to DEFEAT

IT’S ME AGAINST YOU

In this power struggle

This one thing I will promise, I WON’T BACK DOWN

(CHORUS)

In this battle you’re not invincible

I’m in fight mode I’m indestructible

You’re not

You’re not

You’re not going to tear me down

FUCK CANCER

You’re not

You’re not

You’re not going to intimidate me

FUCK CANCER

(OUTRO)

“Tears down my face and the pain is immense, Philippians 4:13”

More Entries from Not-for-profit / Charity in Audio & Radio

24 items

Grand Prix Cannes Lions
SOCCER SONG FOR CHANGE

Corporate Social Responsibility (CSR) / Corporate Image

SOCCER SONG FOR CHANGE

AB INBEV, OGILVY CAPE TOWN

(opens in a new tab)

More Entries from J. WALTER THOMPSON PUERTO RICO

24 items

Gold Cannes Lions
MISERABLE IN PUERTO RICO

Use of Social Platform(s) in a Promotional Campaign

MISERABLE IN PUERTO RICO

COMMONWEALTH OF PUERTO RICO, J. WALTER THOMPSON PUERTO RICO

(opens in a new tab)