Audio & Radio > Radio & Audio: Sectors
J. WALTER THOMPSON PUERTO RICO, San Juan / SUSAN G. KOMEN / 2018
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BriefExplanation
Daddy Yankee is the most streamed artist in the history of Spotify and YouTube. He is a world-renowned rapper famous for his rap battling skills. Rap battles are a worldwide phenomenon where one rapper challenges another with no purpose. Rap battles are usually between two artists, but for the first time a different opponent was going to be challenged. The first rap battle song with a bigger purpose: to confront breast cancer and give patients a weapon to fight it. Daddy Yankee wrote the song inspired by his interviews with cancer patients. He needed to capture how they felt and their anger.
This audio was shared with breast cancer patients so they could use it as a coping mechanism and anger outlet. This way, a song was transformed into a weapon for breast cancer patients and their everyday battle.
EntrySummary
Daddy Yankee is today's most popular Latin music star in the world, and thanks to his innovative repertoire, this Puerto Rican singer, and songwriter has established himself as one of the most influential names in the fields of reggaeton and Latin Urban Music. Reggaeton is a musical genre which originated in Puerto Rico during the late 1990s. It is influenced by hip hop and Latin American and Caribbean music. Vocals include rapping and singing, typically in Spanish. There is a type of reggaeton called “tiraera” best known as rap battle, which is a type of rapping that includes bragging, insults and boasting content. Battling can occur on recorded albums, freestyled spontaneously in live battles, or even announced and launched in social media. When a rap battle is announced in Puerto Rico the whole country stops until the opponent is revealed and the song is launched.
ScriptInEnglish
I almost can’t
Control my nerves
Never in my life had I felt so scared
Makeup hides my psychological state
Waiting to hear back regarding my diagnosis
Doctor’s voice:
We found a malign mass in your scans
Verse 1 (The Victim)
I have CANCER
I’m in a state of limbo, in a TRANCE
In the flash of an eye my world is upside down
Will I die? Will I live?
Who will decide?
How will this affect my loves ones when I tell them?
Time is running
I start noticing the changes in my body
The raw reflection
Of accepting the new me in the mirror
I confront her face to face every day that
I go out
Not all princesses have long hair
Regardless, your presence crucifixes my wounds
Who do you think you are to take away my breasts that are a source of life!
Who are you to pluck away the petals from this flower!
But I’m lotus purity and honor
My resolution is to kill depression
The anxiety
There’s no option, the decision lies in me
Of being a victim or a warrior in the REMISION MISION
My mind screams freedom even though you’re my prison
(PRE CHORUS)
IT’S ME AGAINST YOU
Who will win? Who will lose?
IT’S ME AGAINST YOU
Someone has to DEFEAT
IT’S ME AGAINST YOU
In this power struggle
This one thing I will promise, I WON’T BACK DOWN
(CHORUS)
In this battle you’re not invincible
I’m in fight mode I’m indestructible
You’re not
You’re not
You’re not going to tear me down
FUCK CANCER
You’re not
You’re not
You’re not going to intimidate me
FUCK CANCER
Verse 2 (The WARRIOR)
You want to see me dead like a piano without keys
You live within me as an intruder
Because it’s me who sets the rules
The venom goes non-stop radioactive like a thunder, I hear a voice that tells me you’re in the hands of GOD
I’m a chemo soldier even if it burns me
I’m a caterpillar legend going through metamorphosis
I’m a daughter, I’m sister, I’m a grandmother,
I’m a MOTHER
I’d rather give you the battle before it’s someone from my blood
I WON’T through in the towel
Until one of us leaves
There’s no truce against the enemy
In the battle field
You can touch my body
But my soul is untouchable
Even if you tear my flesh
My faith is unbreakable
You won’t take away my spirit because it’s stronger
This war is already won even if I face death
(PRE CHORUS)
IT’S ME AGAINST YOU
Who will win? Who will lose?
IT’S ME AGAINST YOU
Someone has to DEFEAT
IT’S ME AGAINST YOU
In this power struggle
This one thing I will promise, I WON’T BACK DOWN
(CHORUS)
In this battle you’re not invincible
I’m in fight mode I’m indestructible
You’re not
You’re not
You’re not going to tear me down
FUCK CANCER
You’re not
You’re not
You’re not going to intimidate me
FUCK CANCER
(OUTRO)
“Tears down my face and the pain is immense, Philippians 4:13”
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