When defined as a macroscale problem, climate change does not really threaten or alarm people. However, when they are aware of its consequences in every day lives, people become more interested and responsive.

2017 has been a catastrophic year for Turkey, where people had to deal with monsoon like flooding rains and hail storms in the middle of summer, too little rainfall and summer like temperatures that killed harvest in the middle of winter. We decided to use this evidence to direct people's attention to the topic.

In doing so, we used an iconic musical piece, well known by people, Vivaldi's Four Seasons. Yet we re-composed it in such a manner, that it reflected the disharmonic, disturbing, chaotic climate we have been going through in the recent years. The listeners, were then directed to a microsite where they could gather information and learn ways to join the cause.

The spot was aired on a weekend, on 5 different channels, for 12 times in total.

This marks the beginning of the campaign, and the spot will be aired in the future, at times where abnormal weather conditions emerge.

Without directing people to Greenpeace mainsite, we will create traffic to our dedicated site on climate change, sharing tips and tricks on how to achieve a sustainable planet.

The campaign is planned to continue for at least a year, where ideas for other media will help create traffic to the microsite as well.

Intro voiceover: And coming up next, is Four Seasons by Antonio Vivaldi, re-composed for recent times.

Ending voiceover: ... the seasons are all messed up. Visit seasonsaremessedup.org to help us in us in our fight against climate change. Greenpeace.

The spots generated traffic to the site. However, the campaign is in its early phases, and the results are expected to improve, especially following the days when unnatural weather incidents occur.

Radio is still a very widely preferred medium. Number one occasion in Turkey, when people listen to radio is when they drive i.e. when they are subject to outdoor conditions. Our idea includes the use of an iconic musical piece, re-arranged in accordance with recent abnormalities to depict the changes in climate, hence a impactful sound idea that is highly relevant for the medium.

The indifference of people does not show great variation from one social group to the other. The aim was to attract attention of people from all walks of life. People, who were either biased or not interested in anything to do with an NGO like Greenpeace.

To overcome the problem, we created a microsite that is solely focused on how seasons are messed up, with elementary yet, useful information. We ran the spot on a weekend at hours when people usually go out to drive with their families and turn the radio on. This, is a first in many attempts to divert traffic to the site. Future plans include, running the spot especially on days with climate anomalies, and using other media, to create more traffic.

The very first signs of climate change emerged 60 years ago. The past decade has shown serious increase in climate anomalies. However, with the help of misinformation, there is still a great deal of people who are non-believers or disinterested.

The brief is to create awareness and reaction amongst these people in order to gain their support in the struggle to slow down the effects of climate change.

Simply by getting their attention and informing them, it may be possible that they re design their everyday lives in such a fashion so as to not contribute to the effects that make the plant less and less sustainable with each passing day.