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SEASONS

HAVAS ISTANBUL, Istanbul / GREENPEACE / 2018

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OVERVIEW

BriefExplanation

A radio host presents the next classical piece that will go on air. It is Vivaldi's Four Seasons, re arranged for recent times. Then the iconic piece starts playing. However, just a few seconds into the music, we realize that the sounds are off. Pieces from different seasons intermingle in a disharmonic, disturbing way, creating a chaotic version. It ends on a dystopic final chord. Then the same host announces that the seasons are now all messed up. And summons listeners to visit seasonsaremessedup.org to get information on and join the fight against climate change. Then he signs off by giving the name of Greenpeace.

EntrySummary

When it comes to acknowledging and fighting against climate change, Turkish audience is not very responsive. There is a great deal of misinformation and a great majority of the population are non-believers and disinterested. However, 2017 has been a catastrophic year for Turkey, where people had to deal with monsoon like flooding rains and hail storms in the middle of summer, too little rainfall and summer like temperatures that killed harvest in the middle of winter. And at this point everybody undeniably had to testify the oddity in seasonal changes. We wanted to use this evidence to change people's behavior towards climate change issues. We used an iconic musical piece that many people are familiar with. And even if they are not, we executed it in such a fashion to make sure that a piece titled 'Seasons' is seriously messed up, making sure, everybody get the message.

ScriptInEnglish

Intro voiceover: And coming up next, is Four Seasons by Antonio Vivaldi, re-composed for recent times.

Ending voiceover: ... the seasons are all messed up. Visit seasonsaremessedup.org to help us in us in our fight against climate change. Greenpeace.

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