The spot addresses the people who are driving at the time of airing. Voiceover claims that the Peugeot 3008 is more silent than whatever car they are driving at that moment, and that we can actually prove it. The driver is asked to set the volume at a certain level for a fair comparison. Then, a recording of the in-cabin noise of the 3008 is played. If they hear the sound of their car and not their radio, then the 3008 is indeed more silent than their car. The consumers are then invited to a test drive for an even more accurate, overall comparison.

Because of some problematic models in the past, Peugeot in Turkey suffers from a bad reputation about "in car noise". Despite a lot has changed, such phrases as "the rattling car" and "as loud as a Peugeot" still linger in the minds of the consumers. However, after the launch of one of the most successful Peugeot models, the 3008, online monitoring showed that a great many of the users were impressed by its in-cabin silence. We wanted to use this organic response to the brand's advantage, to clear out the faulty "noisy" perception.

VO:

Many people say, the new Peugeot 3008 is the most silent vehicles they have ever driven. Even more silent than yours. And if at this moment you're behind the wheel, we can actually compare.

First, a little calibration... As I speak set the volume of your car audio so that my voice is as loud as someone speaking to you from the seat next to you. Not too loud. Not too quiet. Just at the level of normal speech... Should be somewhere between 5 and 7 on a scale of 10. Ready?

Now, we play the recording of the in cabin noise of 3008 on tarmac at 90 km per hour.

If it is your car you're hearing, and not the radio, then you know which one is the more silent... Now listen...

Silence…

For an even more accurate comparison you can always drive to the nearest Peugeot dealer.

(SFX: Peugot motif)