Brand Experience and Activation > Touchpoints & Technology

FIFA 18 MORE THAN A GAME

adam&eveDDB, London / EA GAMES / 2018

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Social Engagement & Integration for Live Experience in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
TODAY AT APPLE

Customer Retail / In-store Experience

TODAY AT APPLE

APPLE, APPLE

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Gold Cannes Lions
EXCLUSIVE THE RAINBOW

Food & Drink

EXCLUSIVE THE RAINBOW

MARS, DDB CHICAGO

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Gold Cannes Lions
SCARY CLOWN NIGHT

Retail

SCARY CLOWN NIGHT

BURGER KING, LOLA MULLENLOWE

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Gold Cannes Lions
BLACK SUPERMARKET

Retail

BLACK SUPERMARKET

CARREFOUR, CARREFOUR

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Gold Cannes Lions
UNIVERSAL LOVE

Leisure

UNIVERSAL LOVE

MGM RESORTS INTERNATIONAL, McCANN NEW YORK

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Gold Cannes Lions
A/R JORDAN

Use of AR, VR & Mixed Reality

A/R JORDAN

JORDAN BRAND, R/GA PORTLAND

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Gold Cannes Lions
LIVE LOOPER

Tech-led Brand Experience

LIVE LOOPER

DOWNTOWN RECORDS, BBDO NEW YORK

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Gold Cannes Lions
INTEL DRONE LIGHT SHOW AT THE OLYMPICS

Tech-led Brand Experience

INTEL DRONE LIGHT SHOW AT THE OLYMPICS

INTEL, INTEL CORPORATION

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Gold Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Retail Promotions & Competitions

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
DEISEL - GO WITH THE FAKE

Brand-owned Experiences

DEISEL - GO WITH THE FAKE

DIESEL, DIESEL

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Gold Cannes Lions
PALAU PLEDGE

Launch / Re-launch

PALAU PLEDGE

PALAU LEGACY PROJECT, HOST/HAVAS

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Gold Cannes Lions
SAVE OUR SPECIES

Launch / Re-launch

SAVE OUR SPECIES

LACOSTE, BETC

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Silver Cannes Lions
VOLVO LIVE REVIEWS

Automotive

VOLVO LIVE REVIEWS

VOLVO, GREY BRAZIL

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Silver Cannes Lions
SAFECAP

Automotive

SAFECAP

FORD, GTB BRASIL

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Silver Cannes Lions
FOOTBALL DECODED

Media / Entertainment

FOOTBALL DECODED

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SAVE OUR SPECIES

Corporate Social Responsibility (CSR) / Corporate Image

SAVE OUR SPECIES

LACOSTE, BETC

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Silver Cannes Lions
EXCLUSIVE THE RAINBOW

Social Engagement & Integration for Live Experience

EXCLUSIVE THE RAINBOW

MARS, DDB CHICAGO

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Silver Cannes Lions
SHARE A COKE 1,000 NAME CELEBRATION

Social Engagement & Integration for Live Experience

SHARE A COKE 1,000 NAME CELEBRATION

COCA-COLA, FITZCO//McCANN

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Silver Cannes Lions
FIFA 18 MORE THAN A GAME

Social Engagement & Integration for Live Experience

FIFA 18 MORE THAN A GAME

EA GAMES, adam&eveDDB

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Silver Cannes Lions
TO THE LAST TREE STANDING

Social Engagement & Integration for Live Experience

TO THE LAST TREE STANDING

GREENPEACE, OGILVY POLAND

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Silver Cannes Lions
CORRUPTION DETECTOR

Use of Mobile & Devices

CORRUPTION DETECTOR

RECLAME AQUI, GREY BRAZIL

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Silver Cannes Lions
VR VACCINE

Use of AR, VR & Mixed Reality

VR VACCINE

HERMES PARDINI, OGILVY BRASIL

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Silver Cannes Lions
MY LINE

Tech-led Brand Experience

MY LINE

MINISTRY OF COMMUNICATIONS & INFORMATION, MULLENLOWE SSP3

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Silver Cannes Lions
WHOPPER NEUTRALITY

Customer Retail / In-store Experience

WHOPPER NEUTRALITY

BURGER KING, DAVID

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More Entries from adam&eveDDB

24 items

Grand Prix Cannes Lions
THE LAST PHOTO

Corporate Purpose & Social Responsibility

THE LAST PHOTO

ITV X CALM, adam&eveDDB

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Gold Cannes Lions
GENE PROJECT 90"

Food & Drink

GENE PROJECT 90"

UNILEVER, adam&eveDDB

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Gold Cannes Lions
BABY SCAN

Food & Drink

BABY SCAN

MARMITE, adam&eveDDB

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Gold Cannes Lions
LOVERS, DON'T SPREAD THE HATE - HONEY

Food & Drink

LOVERS, DON'T SPREAD THE HATE - HONEY

UNILEVER, adam&eveDDB

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Gold Cannes Lions
LOVERS, DON'T SPREAD THE HATE - BUTTER

Food & Drink

LOVERS, DON'T SPREAD THE HATE - BUTTER

UNILEVER, adam&eveDDB

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Gold Cannes Lions
LOVERS, DON'T SPREAD THE HATE - MARMALADE

Food & Drink

LOVERS, DON'T SPREAD THE HATE - MARMALADE

UNILEVER, adam&eveDDB

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Gold Cannes Lions
THE BOY AND THE PIANO

Retail

THE BOY AND THE PIANO

JOHN LEWIS & PARTNERS, adam&eveDDB

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Gold Cannes Lions
FIFA 18 MORE THAN A GAME

Leisure

FIFA 18 MORE THAN A GAME

EA GAMES, adam&eveDDB

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Gold Cannes Lions
GENE PROJECT CASE STUDY

Creative Data Collection & Research

GENE PROJECT CASE STUDY

UNILEVER, adam&eveDDB

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Gold Cannes Lions
THE LAST PHOTO

Brand-led Education & Awareness

THE LAST PHOTO

ITV X CALM, adam&eveDDB

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Gold Cannes Lions
PROJECT 84

Non-profit / Foundation-led Education & Awareness

PROJECT 84

CAMPAIGN AGAINST LIVING MISERABLY, adam&eveDDB

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Gold Cannes Lions
PROJECT 84

Use of Ambient Media: Large Scale

PROJECT 84

CAMPAIGN AGAINST LIVING MISERABLY, adam&eveDDB

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Gold Cannes Lions
IF YOU'RE INTO IT, IT'S IN THE V&A

Small-Scale Media

IF YOU'RE INTO IT, IT'S IN THE V&A

V&A, adam&eveDDB

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Gold Cannes Lions
#TrollingisUgly

Influencer / Talent

#TrollingisUgly

CYBERSMILE, adam&eveDDB

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Gold Cannes Lions
THE LAST PHOTO

Sponsorship & Brand Partnership

THE LAST PHOTO

ITV X CALM, adam&eveDDB

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Gold Cannes Lions
THE LAST PHOTO

Live Advertising and Events

THE LAST PHOTO

ITV X CALM, adam&eveDDB

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Gold Cannes Lions
FIFA 18 MORE THAN A GAME

Excellence in Audience Engagement or Distribution Strategy for Sports Entertainment

FIFA 18 MORE THAN A GAME

EA GAMES, adam&eveDDB

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Gold Cannes Lions
BABY SCAN

Social Behaviour

BABY SCAN

MARMITE, adam&eveDDB

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Gold Cannes Lions
THE LAST PHOTO

Corporate Purpose & Social Responsibility

THE LAST PHOTO

ITV X CALM, adam&eveDDB

(opens in a new tab)
Silver Cannes Lions
GENE PROJECT 90"

Script

GENE PROJECT 90"

UNILEVER, adam&eveDDB

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Silver Cannes Lions
PROJECT 84

Creative Effectiveness for Charity/Non-profit

PROJECT 84

CAMPAIGN AGAINST LIVING MISERABLY, adam&eveDDB

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Silver Cannes Lions
GENE PROJECT 90"

Casting

GENE PROJECT 90"

UNILEVER, adam&eveDDB

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Silver Cannes Lions
PROJECT 84

Good Health and Well-being

PROJECT 84

CAMPAIGN AGAINST LIVING MISERABLY, adam&eveDDB

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Silver Cannes Lions
#WETHE15

Casting

#WETHE15

INTERNATIONAL PARALYMPIC COMMITTEE, adam&eveDDB

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