Brand Experience and Activation > Brand Experience & Activation: Sectors

UNIVERSAL LOVE

McCANN NEW YORK, New York / MGM RESORTS INTERNATIONAL / 2018

Awards:

Gold Cannes Lions
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More Entries from Leisure in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
TODAY AT APPLE

Customer Retail / In-store Experience

TODAY AT APPLE

APPLE, APPLE

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Gold Cannes Lions
EXCLUSIVE THE RAINBOW

Food & Drink

EXCLUSIVE THE RAINBOW

MARS, DDB CHICAGO

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Gold Cannes Lions
SCARY CLOWN NIGHT

Retail

SCARY CLOWN NIGHT

BURGER KING, LOLA MULLENLOWE

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Gold Cannes Lions
BLACK SUPERMARKET

Retail

BLACK SUPERMARKET

CARREFOUR, CARREFOUR

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Gold Cannes Lions
UNIVERSAL LOVE

Leisure

UNIVERSAL LOVE

MGM RESORTS INTERNATIONAL, McCANN NEW YORK

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Gold Cannes Lions
A/R JORDAN

Use of AR, VR & Mixed Reality

A/R JORDAN

JORDAN BRAND, R/GA PORTLAND

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Gold Cannes Lions
LIVE LOOPER

Tech-led Brand Experience

LIVE LOOPER

DOWNTOWN RECORDS, BBDO NEW YORK

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Gold Cannes Lions
INTEL DRONE LIGHT SHOW AT THE OLYMPICS

Tech-led Brand Experience

INTEL DRONE LIGHT SHOW AT THE OLYMPICS

INTEL, INTEL CORPORATION

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Gold Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Retail Promotions & Competitions

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
DEISEL - GO WITH THE FAKE

Brand-owned Experiences

DEISEL - GO WITH THE FAKE

DIESEL, DIESEL

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Gold Cannes Lions
PALAU PLEDGE

Launch / Re-launch

PALAU PLEDGE

PALAU LEGACY PROJECT, HOST/HAVAS

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Gold Cannes Lions
SAVE OUR SPECIES

Launch / Re-launch

SAVE OUR SPECIES

LACOSTE, BETC

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Silver Cannes Lions
VOLVO LIVE REVIEWS

Automotive

VOLVO LIVE REVIEWS

VOLVO, GREY BRAZIL

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Silver Cannes Lions
SAFECAP

Automotive

SAFECAP

FORD, GTB BRASIL

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Silver Cannes Lions
FOOTBALL DECODED

Media / Entertainment

FOOTBALL DECODED

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SAVE OUR SPECIES

Corporate Social Responsibility (CSR) / Corporate Image

SAVE OUR SPECIES

LACOSTE, BETC

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Silver Cannes Lions
EXCLUSIVE THE RAINBOW

Social Engagement & Integration for Live Experience

EXCLUSIVE THE RAINBOW

MARS, DDB CHICAGO

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Silver Cannes Lions
SHARE A COKE 1,000 NAME CELEBRATION

Social Engagement & Integration for Live Experience

SHARE A COKE 1,000 NAME CELEBRATION

COCA-COLA, FITZCO//McCANN

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Silver Cannes Lions
FIFA 18 MORE THAN A GAME

Social Engagement & Integration for Live Experience

FIFA 18 MORE THAN A GAME

EA GAMES, adam&eveDDB

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Silver Cannes Lions
TO THE LAST TREE STANDING

Social Engagement & Integration for Live Experience

TO THE LAST TREE STANDING

GREENPEACE, OGILVY POLAND

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Silver Cannes Lions
CORRUPTION DETECTOR

Use of Mobile & Devices

CORRUPTION DETECTOR

RECLAME AQUI, GREY BRAZIL

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Silver Cannes Lions
VR VACCINE

Use of AR, VR & Mixed Reality

VR VACCINE

HERMES PARDINI, OGILVY BRASIL

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Silver Cannes Lions
MY LINE

Tech-led Brand Experience

MY LINE

MINISTRY OF COMMUNICATIONS & INFORMATION, MULLENLOWE SSP3

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Silver Cannes Lions
WHOPPER NEUTRALITY

Customer Retail / In-store Experience

WHOPPER NEUTRALITY

BURGER KING, DAVID

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More Entries from McCANN NEW YORK

24 items

Grand Prix Cannes Lions
FEARLESS GIRL

Glass Lions

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Titanium Grand Prix Cannes Lions
FEARLESS GIRL

Titanium

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Grand Prix Cannes Lions
CHANGING THE GAME

Consumer Durables

CHANGING THE GAME

MICROSOFT, McCANN NEW YORK

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Grand Prix Cannes Lions
FEARLESS GIRL

Financial Products & Services

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Grand Prix Cannes Lions
FEARLESS GIRL

Use of Ambient Outdoor

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Grand Prix Cannes Lions
GENERATION LOCKDOWN

Grand Prix For Good

GENERATION LOCKDOWN

MARCH FOR OUR LIVES, McCANN NEW YORK

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Titanium Cannes Lions
CHANGING THE GAME

Titanium

CHANGING THE GAME

MICROSOFT, McCANN NEW YORK

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Gold Cannes Lions
THE FIELD TRIP TO MARS

Creative Innovation

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
THE FIELD TRIP TO MARS

Data Visualisation

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
CHANGING THE GAME

Product Innovation

CHANGING THE GAME

MICROSOFT, McCANN NEW YORK

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Gold Cannes Lions
UNIVERSAL LOVE

Leisure

UNIVERSAL LOVE

MGM RESORTS INTERNATIONAL, McCANN NEW YORK

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Gold Cannes Lions
FEARLESS GIRL

Financial Products & Services

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Financial Products & Services

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Gold Cannes Lions
THE FIELD TRIP TO MARS

Corporate Image

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
FEARLESS GIRL

Use of Ambient Media: Large Scale

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Gold Cannes Lions
THE FIELD TRIP TO MARS

Use of Exhibitions / Installations

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
FEARLESS GIRL

Use of Ambient Media: Large Scale

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Gold Cannes Lions
FEARLESS GIRL

Use of Ambient Media: Large Scale

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Brand Voice & Strategic Storytelling

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Gold Cannes Lions
TV DOCTORS OF AMERICA

Insurance

TV DOCTORS OF AMERICA

CIGNA, McCANN NEW YORK

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Gold Cannes Lions
FEARLESS GIRL

Exhibitions / Installations

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Gold Cannes Lions
THE FIELD TRIP TO MARS

Digital Installations & Events

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
PRICE ON OUR LIVES

Small Scale Special Solutions

PRICE ON OUR LIVES

MARCH FOR OUR LIVES - PARKLAND STUDENTS, McCANN NEW YORK

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Gold Cannes Lions
GENERATION LOCKDOWN

Social Film

GENERATION LOCKDOWN

MARCH FOR OUR LIVES, McCANN NEW YORK

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