We took one of the hotel's XL rooms and transformed it into something special-a decadent suite in Trump's style, modelled after his painfully opulent apartment in New York. The G20 Trump Suite shined with tons of political references:

There was welcome chocolate from Mexico, a gift basket from his buddy Putin, the current German fake news, and a narcissistic Trump gallery of Obama, Merkel and the Pope. Complete with hair styling tips and shampoo on top.

Above all, the G20 Trump Suite was for a good cause. Two nights on the weekend of the Summit were auctioned off on eBay, and all proceeds went to the climate protection organization "Climate without Borders."

Target audience: 25hours Hotels are democratic. Its a hotel that provides relevant offers and better experiences on a more personal level. They don't believe in target groups. Anyone open to their style of hospitality is welcome.

The campaign for this relatively unknown hotel group was liked, shared, and commented on globally on Facebook and Twitter. It reached over 90 million people and increased awareness hundredfold within 3 days.

Because with a single Facebook post and just one press release, the G20 Trump Suite became main topic of conversation at one of the world's biggest pressevent the G20 Summit.

Germany's most popular newspapers and media were talking about it including Huffington Post, RTL, Bild, Der Spiegel, Stern, and even die Welt. Argentina, Mexico, the U.S., Russia, and Japan thought the G20 Trump Suite was great.

The campaign was liked, shared, and commented on globally on Facebook and Twitter and reached over 90 million people.

Target audience: 25hours Hotels are democratic. Its a hotel that provides relevant offers and better experiences on a more personal level. They don't believe in target groups. Anyone open to their style of hospitality is welcome.

With a single Facebook post and just one press release, generated as much buzz as a tweet from Trump himself.

Summer 2017. The entire world has been talking for weeks about the G20 Summit in Hamburg this July. Everyone is annoyed by closures throughout the city. The event is dominating world news, and everyone is reporting about the most important leaders.The creative, cosmopolitan hotel group 25Hours Hotels, with two hotels in the closed-off area, decided to send a message of open-mindedness and tolerance.