The new Citroen C3 is the first and only car with a built in connected cam. Mounted behind the rearview mirror, this camera records every journey capturing the full view from the front window of the car. It can be synched with the driver's smart phone as well. The connected cam was the major new feature that was emphasized during the whole global C3 launch. Apart from its fun side, one important use of the connected cam is that it can record incidents and accidents one might come across during his/her journey. We wanted to communicate this fresh and unique angle in our print ad.

Headline: Record every journey, recall every incident.

Bodycopy: New Citroen C3 with ConnectedCam.