Entertainment > Innovation in Entertainment

IRRESISTIBLY POINTLESS TRUEVIEW ADS

AKESTAM HOLST, Stockholm / IKEA / 2018

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Innovation in Branded Content in Entertainment

24 items

Grand Prix Cannes Lions
EVERT_45

Online: Fiction

EVERT_45

KPN, N=5

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Gold Cannes Lions
CORAZÓN - GIVE YOUR HEART -

Cinema & Theatrical: Fiction Film

CORAZÓN - GIVE YOUR HEART -

MONTEFIORE, JOHN X HANNES

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Gold Cannes Lions
STOP THE HORROR

Online: Fiction

STOP THE HORROR

GO GENTLE AUSTRALIA, CUMMINS & PARTNERS

(opens in a new tab)
Gold Cannes Lions
FRIENDSHIT

Online: Fiction

FRIENDSHIT

KASIKORN BANK, GREYNJ UNITED

(opens in a new tab)
Gold Cannes Lions
WEBEEFIN?

Audio Content

WEBEEFIN?

WENDY'S, VML

(opens in a new tab)
Gold Cannes Lions
BREAKING BALLET

Talent: Digital & Social

BREAKING BALLET

JOBURG BALLET, TBWA\HUNT\LASCARIS

(opens in a new tab)
Gold Cannes Lions
TO THE LAST TREE STANDING

Excellence in Brand Integration & Promotional Content for Games

TO THE LAST TREE STANDING

GREENPEACE, OGILVY POLAND

(opens in a new tab)
Gold Cannes Lions
BREAKING2

Sports: Film, Series & Audio

BREAKING2

NIKE, NATIONAL GEOGRAPHIC

(opens in a new tab)
Gold Cannes Lions
FIFA 18 MORE THAN A GAME

Excellence in Audience Engagement or Distribution Strategy for Sports Entertainment

FIFA 18 MORE THAN A GAME

EA GAMES, adam&eveDDB

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Gold Cannes Lions
EVERT_45

Innovation in Branded Content

EVERT_45

KPN, N=5

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Silver Cannes Lions
IT ALL BEGINS WITH A SONG

Cinema & Theatrical: Non-fiction Film

IT ALL BEGINS WITH A SONG

NASHVILLE CONVENTION AND VISITORS CORPORATION, VML

(opens in a new tab)
Silver Cannes Lions
WHO?

TV & VOD: Fiction

WHO?

FOX INTERNATIONAL, PONCE

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Silver Cannes Lions
TEASING JOHN MALKOVICH

TV & VOD: Fiction

TEASING JOHN MALKOVICH

CBS, CBS Corporation

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Silver Cannes Lions
WELCOME HOME

Online: Fiction

WELCOME HOME

APPLE, TBWA\Media Arts Lab

(opens in a new tab)
Silver Cannes Lions
ENDLESS STORIES

Online: Non-fiction

ENDLESS STORIES

GETTY IMAGES, ALMAPBBDO

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Silver Cannes Lions
SKI THE WORLD

Online: Non-fiction

SKI THE WORLD

AUDI, CANDIDE THOVEX

(opens in a new tab)
Silver Cannes Lions
UNIVERSAL LOVE

Audio Content

UNIVERSAL LOVE

MGM RESORTS INTERNATIONAL, McCANN NEW YORK

(opens in a new tab)
Silver Cannes Lions
STRANGER BROADCAST

Excellence in Brand Integration & Sponsorships / Partnerships for Branded Content

STRANGER BROADCAST

NETFLIX, AKQA

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Silver Cannes Lions
THE TALK

Excellence in Brand Integration & Sponsorships / Partnerships for Branded Content

THE TALK

PROCTER & GAMBLE, HEARTS & SCIENCE

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Silver Cannes Lions
DUNDEE: THE SON OF A LEGEND RETURNS HOME

Excellence in Audience Engagement or Distribution Strategy for Branded Content

DUNDEE: THE SON OF A LEGEND RETURNS HOME

TOURISM AUSTRALIA, DROGA5

(opens in a new tab)
Silver Cannes Lions
THE PERFECT VLOGGER

Talent: Digital & Social

THE PERFECT VLOGGER

ALBERT HEIJN, TBWA\NEBOKO

(opens in a new tab)
Silver Cannes Lions
THE IKEA HUMAN CATALOGUE

Talent: Digital & Social

THE IKEA HUMAN CATALOGUE

IKEA, IKEA SOUTHEAST ASIA

(opens in a new tab)
Silver Cannes Lions
TRAVEL OREGON || TRAVEL OREGON: THE GAME

Digital & Mobile Games

TRAVEL OREGON || TRAVEL OREGON: THE GAME

TRAVEL OREGON, WIEDEN+KENNEDY

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Silver Cannes Lions
UK'SHONA KWELANGA - A WHATSAPP DRAMA SERIES

Innovation in Branded Content

UK'SHONA KWELANGA - A WHATSAPP DRAMA SERIES

SANLAM, KING JAMES GROUP

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More Entries from AKESTAM HOLST

24 items

Gold Cannes Lions
IKEA PEE AD

Retail

IKEA PEE AD

IKEA, AKESTAM HOLST

(opens in a new tab)
Gold Cannes Lions
HATCH AN EGG

Retail And E-Commerce, Including Restaurants

HATCH AN EGG

PLAYGROUND, AKESTAM HOLST

(opens in a new tab)
Gold Cannes Lions
THE VOICE OF CHANGE

Not-for-profit / Charity

THE VOICE OF CHANGE

EUROPRIDE, AKESTAM HOLST

(opens in a new tab)
Gold Cannes Lions
IKEA PEE AD

Innovative Use of Print

IKEA PEE AD

IKEA, AKESTAM HOLST

(opens in a new tab)
Silver Cannes Lions
IRRESISTIBLY POINTLESS TRUEVIEW ADS

Innovation in Branded Content

IRRESISTIBLY POINTLESS TRUEVIEW ADS

IKEA, AKESTAM HOLST

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Silver Cannes Lions
DON'T SLIP AWAY

Print & Publishing

DON'T SLIP AWAY

IKEA, AKESTAM HOLST

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Bronze Cannes Lions
NEIGHBOURS

NEIGHBOURS

PAUSE LJUD & BILD, AKESTAM HOLST

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Bronze Cannes Lions
IKEA PEE AD

Use of Print / Outdoor

IKEA PEE AD

IKEA, AKESTAM HOLST

(opens in a new tab)
Bronze Cannes Lions
HATCH AN EGG

Best Use Of Merchandising/In-Store Marketing

HATCH AN EGG

PLAYGROUND, AKESTAM HOLST

(opens in a new tab)
Bronze Cannes Lions
TRAFFICKING INCORPORATED

Single-Market Campaign

TRAFFICKING INCORPORATED

TALITA, AKESTAM HOLST

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Shortlisted Cannes Lions
IKEA PEE AD

Consumer Durables

IKEA PEE AD

IKEA, AKESTAM HOLST

(opens in a new tab)
Shortlisted Cannes Lions
MISSION TALITA

Production Design/Art Direction

MISSION TALITA

TALITA, AKESTAM HOLST

(opens in a new tab)
Shortlisted Cannes Lions
IKEA PEE AD

Retail

IKEA PEE AD

IKEA, AKESTAM HOLST

(opens in a new tab)
Shortlisted Cannes Lions
TRAFFICKING INCORPORATED

Not-for-Profit / Charity / Government

TRAFFICKING INCORPORATED

TALITA, AKESTAM HOLST

(opens in a new tab)
Shortlisted Cannes Lions
THE VOICE OF CHANGE

Audio Content

THE VOICE OF CHANGE

EUROPRIDE, AKESTAM HOLST

(opens in a new tab)
Shortlisted Cannes Lions
A NINE-WORD DEATH SENTENCE

Not-for-profit / Charity / Government

A NINE-WORD DEATH SENTENCE

REPORTERS WITHOUT BORDERS, AKESTAM HOLST

(opens in a new tab)
Shortlisted Cannes Lions
A SIX-WORD DEATH SENTENCE

Not-for-profit / Charity / Government

A SIX-WORD DEATH SENTENCE

REPORTERS WITHOUT BORDERS, AKESTAM HOLST

(opens in a new tab)
Shortlisted Cannes Lions
A FOUR-WORD DEATH SENTENCE

Not-for-profit / Charity / Government

A FOUR-WORD DEATH SENTENCE

REPORTERS WITHOUT BORDERS, AKESTAM HOLST

(opens in a new tab)
Shortlisted Cannes Lions
FACEBOOK MAIL

Business to Business: Advertising & Media

FACEBOOK MAIL

SWEDISH POST OFFICE, AKESTAM HOLST

(opens in a new tab)
Shortlisted Cannes Lions
CHANGE THE WORLD

Business to Business: Advertising & Media

CHANGE THE WORLD

POSTEN, AKESTAM HOLST

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Shortlisted Cannes Lions
BILLBOARDS BEYOND BORDERS

Not-for-profit / Charity

BILLBOARDS BEYOND BORDERS

REPORTERS WITHOUT BORDERS, AKESTAM HOLST

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Shortlisted Cannes Lions
SINGING BEERTAP

Games

SINGING BEERTAP

NORRLANDS GULD, AKESTAM HOLST

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Shortlisted Cannes Lions
STATUES

Entertainment & Leisure

STATUES

ATG, AKESTAM HOLST

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Shortlisted Cannes Lions
WHERE LIFE HAPPENS

Use of TV & Other Screens

WHERE LIFE HAPPENS

IKEA, AKESTAM HOLST

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