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SINGING BEERTAP
AKESTAM HOLST, Stockholm / NORRLANDS GULD / 2008
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THE SINGING BEERTAPNorrlands Guld is Swedens best selling beer. During 2007 Norrlands Guld was the main sponsor of the Swedish Football Premiership. We created an online campaign where football fans could win four of the best seats to a selection of chosen games.To win, the football fans had to create a new football chant for their team.To make the creation of football chants online more fun we invented a flag-waving-football-chanting-beer tap-trumpet-blowing machine...The competition is closed but please try the machine for yourself.
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