Pharma > Product or Service Promotion

THE SCREAMER

HAVAS LYNX, Manchester / MUNDIPHARMA / 2018

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

Audience

Healthcare Professionals - psychologists, paediatricians and counselors.

BriefExplanation

BriefWithProjectedOutcomes

ABPI, Veeva / MINT regulatory boards

Idea

We created rollercoaster signs that were symbolic of living with the ups & downs of ADHD. They were then 3D rendered to look shut down, and showed the striking and derelict nature of a ride that has been put out of service by Biphentin®.

Translation

Imagine life without the ups & downs of ADHD.

Biphentin. For a steady release from ADHD throughout the day.1-3

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