Pharma > Patient Engagement

JOURNAL OF ME

HAVAS LYNX, Manchester / ELI LILLY / 2019

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

In the UK all work has to be regulated through medical/legal review and comply with the APBI code of practice, in conjunction with Eli Lilly’s code of ethics when engaging with psoriasis patients

Describe the target audience and why your work is relevant to them.

People living with psoriasis have historically been left to help themselves, with little to no support materials that understand or help in realistic terms being available. This book changes that as its written with the help of those living with the condition, for those suffering from it.

Cultural/Context information for the jury

A self-help book for people living with psoriasis. But not a ‘look at the sun, smile and sniff a flower’ kinda self-help book. But rather a straight-talking, to the point, no-nonsense self-help book written in partnership with those that know the most about the condition – the people living with it.

The effects of psoriasis reach far beyond the plaques on a person’s skin. But patients often struggle to talk about the wider impact of their condition. They feel embarrassed – even in front of their doctors. It’s a situation that leaves many people suffering unduly.

A patient support material was needed to encourage open and honest conversations about psoriasis.

The Journal of Me is a straight-talking self-help book. Its pages are filled with friendly advice, medical expertise and practical exercises. We wrote about everything from mental health issues to social stigma and comorbidities –

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