Health and Wellness > Health Awareness & Advocacy

ANDI GOES

HAVAS LYNX, Manchester / N/A / 2021

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

Tell the jury about the copywriting.

Dyslexia effects around 870k children in the UK yet fewer than 150k are diagnosed, leaving them without the support and causing a detrimental effect on their learning.

Andi Goes is a children’s book that acts as an early detection tool for dyslexia. Produced alongside Dyslexia Specialist Teachers, it’s written to include key indicators of dyslexia, including Fry’s first 100 words, corrective partial decoding & processing difficulties. For the parent it acts as a detector, prompting them to seek specialist advice. For the child it’s a fable, teaching them to embrace what makes them different.

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