Pharma > Product or Service Promotion

TAMED BY A TABLET

HAVAS LYNX, Manchester / MUNDIPHARMA / 2018

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

Audience

Healthcare Professionals - clinicians and counselors working in addiction therapy.

BriefExplanation

BriefWithProjectedOutcomes

ABPI, Veeva / MINT regulatory boards

EntrySummary

Opioid addiction is commonly referred to as "Chasing the dragon".

Idea

We worked with world-renowned miniature sculptor Salavat Fidai to bring the idea to life. Using a needle, he carved directly into the 7mm tablets, showing that the smallest actions can have the biggest outcomes.

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