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McCANN INDIA, Mumbai / DETTOL / 2019
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Cultural/Context information for the jury
Hands touch a lot of things and as a result, pick up illness-causing germs from the surface they come in contact with. People know this but sanitizing hands before eating is not taken seriously.
The aim of the communication was to convey this fact in a more emphatic and memorable way. Through a series of ads and posters, we delivered the message that ‘what you touch is what you eat’, if you don’t sanitize your hands before eating.
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