In India, as a sign of respect, younger people bend down and touch the feet of their elders. In return, the elders would give blessings like ‘May you live a long life’ or ‘Always be happy’.

But these days youngsters aren’t making the effort of bending down all the way. This radio spot is a satirical take on this observation.

In this spot, a young man bends down to touch the feet of his father. The father, instead of giving a normal blessing, gives an unusual partial blessing as the young man didn’t bend down all the way and touch his feet. We then end with the Announcer Voice Over saying - if you desire a complete blessing, make the effort of bending all the way down to the feet. And we then sign off with the brand - Moov, back pain relief cream.

Radio spot: Father

Young man: I touch your feet papa.

Old man: It’s ok, it’s ok…May you live a happy life son, right up till tomorrow

morning.

AVO: For full blessing, do full bending. Moov Back Pain Relief Cream.