Health and Wellness > Consumer Products Promotion
McCANN INDIA, Mumbai / RECKITT / 2020
Overview
Credits
Write a short summary of what happens in the radio or audio work.
In India, as a sign of respect, younger people bend down and touch the feet of their elders. In return, the elders would give blessings like ‘May you live a long life’ or ‘Always be happy’.
But these days youngsters aren’t making the effort of bending down all the way. This radio spot is a satirical take on this observation.
In this spot, a young man bends down to touch the feet of his father. The father, instead of giving a normal blessing, gives an unusual partial blessing as the young man didn’t bend down all the way and touch his feet. We then end with the Announcer Voice Over saying - if you desire a complete blessing, make the effort of bending all the way down to the feet. And we then sign off with the brand - Moov, back pain relief cream.
Translation. Provide a full English translation of any audio.
Radio spot: Father
Young man: I touch your feet papa.
Old man: It’s ok, it’s ok…May you live a happy life son, right up till tomorrow
morning.
AVO: For full blessing, do full bending. Moov Back Pain Relief Cream.
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