The radio spot dramatically shows how success and hard work can be overshadowed by bad smell. Belo Essentials’ Clinical Strength Deodorant aims to solve that problem. It was aired in time for the 2018 Asian Games, where coincidentally or not, all 5 gold medals of the Philippines were attained by women.

Sports is the Filipinos source of pride; we had Manny Pacquiao, Michael Martinez, Brandon Vera among others. With the upcoming 2018 Asian Games, it was yet again a moment for the Filipinos, especially with the numerous female athletes joining the competition. We aired the spot in time for Asian Games as sports was the best example to show emotional and physical hard work. Coincidentally, or not, 70% of the medals won by the Philippines all came from female athletes.

BELO

Radio 60s

“TENNIS”

SFX: TENNIS BALLS

JEAN: This is it. Finally,

a spot at a Grand Slam event.

It was a long, lonely road.

Ever since I picked up my first racquet at 7.

All those years of waking up at 6AM.

Running 5Ks before sunrise.

Stretches. Lunges. Swings. Squats.

Hitting the ball. Hitting the wall.

Practicing my forehands. Backhands.

Serve. Volley and Smash.

Taking down opponents one by one.

On grass. On clay. On shell.

But my coach had two words for me…

YOU STINK.

So, I trained harder.

Every day. Every night.

I took down every opponent.

And raised every trophy.

Until finally…

I earned my Grand Slam spot.

I knew coach would be impressed.

But you know what he told me?

I still stink.

FVO: When smell beats hard work,

Use Belo Essentials Clinical Strength Deodorant.