We built a world’s first flying house to prove that home internet can work anywhere.

We constructed a mobile house, attached it to a hot air balloon and flew it across Lithuania. Our journey served as video and PR material for the campaign. As the campaign progressed, the house also traveled by railway and raft.

During the journey, the client’s mobile broad band product called TELE2 Open Internet was working as home internet in the house. We effectively demonstrated the product in action, explaining the audience how it works and demonstrating its strengths.

The campaign presented a complicated product in a simple but effective way, winning over a large share in a saturated market.

The main business indexes of customer base growth and income exceeded overall market growth more than 2 times. The brand TOM awareness grew to match long time market players. Active consideration jumped up to the second position in the market.

The communication had a positive impact on overall brand quality perception that has helped other products as well. The campaign also changed the home broadband market altogether, raising new customer requirements for home Internet, such as mobility.