Creative Effectiveness > Culture & Context

#SUPERSICKMONDAY

McCANN NEW YORK / RECKITT BENCKISER / 2019

Awards:

Bronze Cannes Lions
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Case Film
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Overview

Credits

More Entries from Social Behaviour & Cultural Insight in Creative Effectiveness

24 items

Grand Prix Cannes Lions
BLACK SUPERMARKET

Creative Effectiveness

BLACK SUPERMARKET

CARREFOUR, MARCEL

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Gold Cannes Lions
IT'S A TIDE AD

Creative Effectiveness

IT'S A TIDE AD

PROCTER & GAMBLE , SAATCHI & SAATCHI

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Gold Cannes Lions
'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES

Creative Effectiveness

'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
THE ALL-IN PROMO

Local Brand

THE ALL-IN PROMO

NEWSAN, DAVID

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Silver Cannes Lions
PRESCRIBED TO DEATH

Creative Effectiveness for Charity/Non-profit

PRESCRIBED TO DEATH

NATIONAL SAFETY COUNCIL, ENERGY BBDO

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Silver Cannes Lions
PROJECT 84

Creative Effectiveness for Charity/Non-profit

PROJECT 84

CAMPAIGN AGAINST LIVING MISERABLY, adam&eveDDB

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Silver Cannes Lions
SCARY CLOWN NIGHT

Multi-market Creative Effectiveness

SCARY CLOWN NIGHT

BURGER KING, LOLA MULLENLOWE

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Bronze Cannes Lions
DUNDEE: THE SON OF A LEGEND RETURNS HOME

Creative Effectiveness

DUNDEE: THE SON OF A LEGEND RETURNS HOME

TOURISM AUSTRALIA, DROGA5

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Bronze Cannes Lions
AUDI / VORSPRUNG DURCH TECHNIK: BEAUTIFUL CARS WITH AMAZING BRAINS (2015 – Q1 20

Long-term Creative Effectiveness

AUDI / VORSPRUNG DURCH TECHNIK: BEAUTIFUL CARS WITH AMAZING BRAINS (2015 – Q1 20

AUDI, BBH

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Bronze Cannes Lions
HAIR TALK

Single-market Campaign

HAIR TALK

UNILEVER, WUNDERMAN THOMPSON BANGKOK

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Bronze Cannes Lions
#SUPERSICKMONDAY

Social Behaviour & Cultural Insight

#SUPERSICKMONDAY

RECKITT BENCKISER, McCANN NEW YORK

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Bronze Cannes Lions
'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES

Social Behaviour & Cultural Insight

'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES

MICROSOFT, McCANN LONDON

(opens in a new tab)
Shortlisted Cannes Lions
NATURE REPRESENTED

Creative Effectiveness

NATURE REPRESENTED

SAMBITO, GREY

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Shortlisted Cannes Lions
SELFIESTIX

Creative Effectiveness

SELFIESTIX

MARS, COLENSO BBDO

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Shortlisted Cannes Lions
BLACK SUPERMARKET

Collaborative Creative Effectiveness

BLACK SUPERMARKET

CARREFOUR, MARCEL

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Shortlisted Cannes Lions
BLOODNORMAL

Challenger Brand

BLOODNORMAL

ESSITY, AMVBBDO

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Shortlisted Cannes Lions
THE ALL-IN PROMO

Challenger Brand

THE ALL-IN PROMO

NEWSAN, DAVID

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Shortlisted Cannes Lions
DUNDEE: THE SON OF A LEGEND RETURNS HOME

Single-market Campaign

DUNDEE: THE SON OF A LEGEND RETURNS HOME

TOURISM AUSTRALIA, DROGA5

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Shortlisted Cannes Lions
SINDOOR KHELA - #NOCONDITIONSAPPLY

Single-market Campaign

SINDOOR KHELA - #NOCONDITIONSAPPLY

TIMES OF INDIA GROUP, FCBULKA

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Shortlisted Cannes Lions
THIS COKE IS A FANTA

Single-market Campaign

THIS COKE IS A FANTA

COCA-COLA, DAVID SÃO PAULO

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Shortlisted Cannes Lions
THIS COKE IS A FANTA

Social Behaviour & Cultural Insight

THIS COKE IS A FANTA

COCA-COLA, DAVID SÃO PAULO

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Shortlisted Cannes Lions
NATURE REPRESENTED

Breakthrough on a Budget

NATURE REPRESENTED

SAMBITO, GREY

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Shortlisted Cannes Lions
KFC 'FCK'

Breakthrough on a Budget

KFC 'FCK'

KFC, MOTHER

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THE FACE OF DISTRACTED DRIVING

Creative Effectiveness

THE FACE OF DISTRACTED DRIVING

AT&T, BBDO NEW YORK

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More Entries from McCANN NEW YORK

24 items

Grand Prix Cannes Lions
FEARLESS GIRL

Glass Lions

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Titanium Grand Prix Cannes Lions
FEARLESS GIRL

Titanium

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Grand Prix Cannes Lions
CHANGING THE GAME

Consumer Durables

CHANGING THE GAME

MICROSOFT, McCANN NEW YORK

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Grand Prix Cannes Lions
FEARLESS GIRL

Financial Products & Services

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Grand Prix Cannes Lions
FEARLESS GIRL

Use of Ambient Outdoor

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Grand Prix Cannes Lions
GENERATION LOCKDOWN

Grand Prix For Good

GENERATION LOCKDOWN

MARCH FOR OUR LIVES, McCANN NEW YORK

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Titanium Cannes Lions
CHANGING THE GAME

Titanium

CHANGING THE GAME

MICROSOFT, McCANN NEW YORK

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Gold Cannes Lions
THE FIELD TRIP TO MARS

Creative Innovation

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
THE FIELD TRIP TO MARS

Data Visualisation

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
CHANGING THE GAME

Product Innovation

CHANGING THE GAME

MICROSOFT, McCANN NEW YORK

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Gold Cannes Lions
UNIVERSAL LOVE

Leisure

UNIVERSAL LOVE

MGM RESORTS INTERNATIONAL, McCANN NEW YORK

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Gold Cannes Lions
FEARLESS GIRL

Financial Products & Services

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Financial Products & Services

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE FIELD TRIP TO MARS

Corporate Image

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
FEARLESS GIRL

Use of Ambient Media: Large Scale

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Gold Cannes Lions
THE FIELD TRIP TO MARS

Use of Exhibitions / Installations

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
FEARLESS GIRL

Use of Ambient Media: Large Scale

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Use of Ambient Media: Large Scale

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Brand Voice & Strategic Storytelling

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

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Gold Cannes Lions
TV DOCTORS OF AMERICA

Insurance

TV DOCTORS OF AMERICA

CIGNA, McCANN NEW YORK

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Gold Cannes Lions
FEARLESS GIRL

Exhibitions / Installations

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE FIELD TRIP TO MARS

Digital Installations & Events

THE FIELD TRIP TO MARS

LOCKHEED MARTIN, McCANN NEW YORK

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Gold Cannes Lions
PRICE ON OUR LIVES

Small Scale Special Solutions

PRICE ON OUR LIVES

MARCH FOR OUR LIVES - PARKLAND STUDENTS, McCANN NEW YORK

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Gold Cannes Lions
GENERATION LOCKDOWN

Social Film

GENERATION LOCKDOWN

MARCH FOR OUR LIVES, McCANN NEW YORK

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