In the park after school, Jamie struggles to explain his primary immunodeficiency to friends Liza and Marco. IGI comes to his rescue.

In a flash of blue light, IGI transforms from a small toy into a giant blue bear. He takes the children through a magic portal into the human body – a theme park teeming with happy cells. When a bad bacteria causes trouble, antibody security guards quickly round him up.

IGI takes the children to see what happens in someone with PID, like Jamie. Many of the antibodies are missing. Jamie explains he has to avoid some activities to stay healthy. Liza understands – she has a peanut allergy, and Marco announces he has asthma.

Meanwhile, bacteria have invaded the park. The children must get to the guard tower to release more antibodies. Just in time, they open the tower and a wave of antibodies save the day.

The art direction grew out of TV shows that are popular with kids and teens right now, giving it relevancy and familiarity so the film doesn’t feel too medical. It was important that children watching the film didn’t feel different, like something was “wrong” with them, but instead could feel special with a film designed just for them. Shows like Steven Universe, Hilda and Adventure Time are all referenced. A cohesive palette, the themes and 2D hand-drawn animation all add to this feel.

In the UK, pharma companies cannot promote prescription drugs or products to consumers. This piece does not promote a prescription-only product and functions as an education and engagement piece for young patients, their families and the general public. It adheres to the ABPI Code of Practice.

Paediatric patients with immunodeficiency aged, and their siblings, schoolmates, teachers and general public.

Part of a wider support programme, this film was made to share with people around each patient, especially other children (e.g. through school), creating a community that understands the patient’s condition and can adapt to their needs.