Pharma > Product or Service Promotion

TEVA HAIRSPRAY

VCCP HEALTH, London / TEVA PHARMACEUTICAL / 2020

Awards:

Gold Cannes Lions
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Film
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Overview

Credits

OVERVIEW

Write a short summary of what happens in the film

‘Hairspray’ tells the story of an elderly man caring for his wife. She is no longer able to style her own hair, so he decides to learn how to do it for her.

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

For global use, playing particular attention to the ABPI and Israeli MLR.

Describe the target audience and why your work is relevant to them.

Helping any HCP appreciate and recognise Teva as a company.

A key audience is unpaid carers who will finally feel seen.

Helping any consumer appreciate and recognise Teva as a company.

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