Fast food in our country has a lot of acceptance but also a lot of competition. Luckily, KFC mainly focuses on fried chicken and that makes it our main differential. But not just any fried chicken, but the crunchiest that can exist, so here we found a clear and precise way to tell how crispy our fried chicken is, and we turned to sound for that. The sound that forms in our heads when he sees these executions. One knows those sounds to which we are exposed and can immediately make an analogy with how crispy the fried chicken of KFC is.