Digital Craft > Data & AI

GIMS – THE FUTURE OF MOBILITY

JUNG VON MATT/LIMMAT, Zurich / GENEVA INTERNATIONAL MOTOR SHOW / 2020

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Overview

Credits

OVERVIEW

Describe the creative idea

We positioned the GIMS as a e-mobility-focused, dynamic car show with always evolving digital illustrations using live-data about e-mobility.

Describe the execution

We created Switzerland’s biggest 360° data-driven campaign – from Megaposters over online-ads to In-Game-Placements. Every ad showed the spread of e-mobility for its specific placement as a color-gradient, made by a program we created to turn live-data into digital Illustrations.

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SWIPE NIGHT

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Silver Cannes Lions
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