Fast food in our country has a lot of acceptance but also a lot of competition. Luckily, KFC mainly focuses on fried chicken and that makes it our main differential. But not just any fried chicken, but the crunchiest that can exist, so here we found a clear and precise way to tell how crispy our fried chicken is, and we turned to sound for that. The sound that forms in our heads when he sees these executions. One knows those sounds to which we are exposed and can immediately make an analogy with how crispy the fried chicken of KFC is.

3d retouching has invaded us. More and more it is used in our craft so this time we did not want to do that, we preferred to do it by hand. That's why we chose to go to pure craft, to model. Make each piece, sand each one, paint it, etc. so that each one is part of a whole and that everything achieves the image we are looking for, which we photographed later.

We believe that not only is the final result better, but we think that if we had the best fried chicken, we should have the best art direction to communicate it clearly.