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PRESENTATION

SIOUX MEET CYRANOS, Madrid / EVO BANCO / 2021

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Overview

Credits

OVERVIEW

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This film is a representation of almost everyone's life during COVID-19 pandemic. It shows how everyday we see our boss' home during ZOOM meetings and admire their huge living room. Sometimes, we ask ourselves why our Yoga teacher can afford such a big house and we can't. We even have to see our ex-partner's new partner cooking while video calling him or her!

While showing different scenarios, the characters observe their boss's, teachers or colleagues houses, admiring their expensive furniture, wondering why they don't have their beautiful gardens or their 15 element radiator. As a result, we see them close their video call and open EVO Bank's app, to decide and sign for the cheapest mortgages in market.

Cultural / Context information for the jury

The real estate recovery that had begun in 2014 was stopped in its tracks by the unexpected crisis brought on by coronavirus. In the coming months the real estate market faces a fall in sales, in mortgage signatures, in prices and in investment operations. Now is the moment to position ourselves in the consumer's top of mind.

In 2020, during the COVID-19 crisis, experts predicted that the coming months would be crucial for the real estate market, since they predicted that potential clients would postpone any decision making for 6-12 months.

In November 2020, EVO created a 360º campaign to address thousands of people who were considering changing homes, to offer them a 30 year fixed-rate mortgage, with no commissions or conditions, at the most competitive price compared to Spain's top five banks, be they online or high street.

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