Bankinter had plans to continue growing their customer base and recover the Spanish financial category reputation after the 2008 financial crisis, with a new positioning, “The bank that sees money just like you do”. This song was produced on March 2020 right before the pandemic hit. Hence, this clever storytelling would not be enough. We should contribute with actions, a series of unprecedented measures to help customers and employees affected by the pandemic.

As a result, Bankinter created a package of measures that responded to their clients’ needs in record time: keeping this film's commercial message would have been out of place, so we replaced this song by a new one: 'Banknotes 2', which reflected these new actions using the same musical resource, but adapting the song lyric's to this new situation.

The song conveys a story about money. From the very beginning, it introduces the main topic of the campaign: 'at first sight, money is just money and nothing else, that's why people rarely mention it, but if you look closer, you'll see there's much more'.

The song lyric's describe with metaphors how, sometimes, money makes things difficult in spite of all our efforts: money destroys families but also pays for weddings. Money means freedom but it can also be a free man's jail.

The singer narrates that for everyone, money comes as easy as it goes, but at the same time proves that money is not just money. Money is sweat and toil and all this effort must be rewarded no matter who you are.

They say a bank's raw material is grist

But for us at Bankinter it's trust

At first sight money is money and nothing else

That's why people rarely mention it

But if you look closer you'll see there's much more

They say money rules the world

that it dazzles and misleads

that it divides families

but it pays for weddings.

It's a prisoner's freedom

it's the free man's jail,

puts food upon the table,

or gives you nightmares.

A euro's worth the same no matter what you did for it,

it pays for schoolbooks against tanks and flags.

Money isn't just money,

money's sweat and toil,

so hard to earn so easy kiss goodbye to.

It's your God or your Satan

IOUs to comfort you

it's sweet dreams or sleepless nights.

A powerful knight always playing to the man

earning more for the same old, same old

it's a shame yet you know it's true

your today , your tomorrow

which you've earned with your grind

your ally

it's your name written in the sky.

At Bankinter we believe that if something matters

it should matter to your bank

so we made the first salary account that values your money

Not only because it doesn't charge you commissions

But because it rewards you with 5% for banking with us

Switch to a bank that sees money the way you do.

Bankinter

The bank for the self-made.

Bankinter had plans to continue growing their customer base and recover the Spanish financial category reputation after the 2008 financial crisis, with a new positioning, “The bank that sees money just like you do”. This song was produced on March 2020 right before the pandemic hit. Hence, this clever storytelling would not be enough. We should contribute with actions, a series of unprecedented measures to help customers and employees affected by the pandemic.

As a result, Bankinter created a package of measures that responded to their clients’ needs in record time: keeping this film's commercial message would have been out of place, so we replaced this song by a new one: 'Banknotes 2', which reflected these new actions using the same musical resource, but adapting the song lyric's to this new situation.