The film's main character tells via video call to her work colleagues about her small and uncomfortable square meter house at the city center, while trying to hide the obvious disadvantages of her way of living. As a result, we see her close the video call and open EVO Bank's app, to decide and sign for the cheapest mortgages in market.

The real estate recovery that had begun in 2014 was stopped in its tracks by the unexpected crisis brought on by coronavirus. In the coming months the real estate market faces a fall in sales, in mortgage signatures, in prices and in investment operations. Now is the moment to position ourselves in the consumer's top of mind.

In 2020, during the COVID-19 crisis, experts predicted that the coming months would be crucial for the real estate market, since they predicted that potential clients would postpone any decision making for 6-12 months.

In November 2020, EVO created a 360º campaign to address thousands of people who were considering changing homes, to offer them a 30 year fixed-rate mortgage, with no commissions or conditions, at the most competitive price compared to Spain's top five banks, be they online or high street.