Health and Wellness > Consumer Products Promotion
PHOTOPLAY FILMS, Sydney / CENTR / 2022
Overview
Credits
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As one of Hollywood’s leading men, Chris Hemsworth is known for diverse roles that require dynamic body transformation. With Centr, a wholistic wellness app developed by Chris and his top-notch team of fitness coaches and nutritionists, people can finally train, eat and live like Thor at the tap of a finger.
‘Average Chris’ sees Mr Hemsworth channelling the spirit of the people he and his team are out to help: from a Mom trying to squeeze workouts in between working-from-home and childcare, to a mindful college bro, two twenty-something workout girls, to a middle-aged ‘King of the Grill’ Dad. The superimposed effect on Chris head limited his performance to just facial expressions and vocal intonation, no movement. The director worked closely with Chris to develop idiosyncrancies for each character, creating a weird and self- deprecating charm that speaks to the wide appeal of Centr.
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