In FTX’s Super Bowl spot, Larry David, known for his curmudgeonly skepticism, plays a man who dismisses some of the most profound inventions throughout history.

As soon as the spot aired, FTX released a viral version, that expanded the story and showed him dismissing everything including the wheel, the fork, coffee, the trajectory codes to get humans to moon, and of course, crypto.

After missing out on every one of mankind’s greatest innovation, we end with a warming “Don’t Be Like Larry” and encourage everyone get in on the next big thing, crypto with FTX.

Crypto is teetering on the edge of mass adoption. Despite having the fastest adoption curve of any new technology ever (yes ever), crypto is still something that only 16% of Americans had dabbled in, in 2021.

The problem was - for most Americans - crypto was perceived to be for the few. It sat at the intersection of too good to be real and too real to ignore. As a result, most people were sitting on the sidelines waiting for right time.

Reinforcing mass hesitation was the cultural conversation and competitor marketing at the time, which only served to deepen the cultural perceptions of crypto - mysterious, complex, intimidating and out of reach - that had most people on the sidelines in the first place.

Rather than ignore it, we met this hesitation where it is, with a star who has embodied skepticism through his whole career – Larry David.