“The Bunny” features veterinarian Arnold T. Petsworth, whose business is suddenly overwhelmed by an influx of bunny adoptions. While pleased to be thriving, the vet’s space couldn’t handle the additional 4-legged friends. So he used his Amex Business Card to access spending power to set up a new exam room.

“The Laptop” features Cynthia Suarez whose online grocery business was steady until one day an influencer did some serious influencing -- users tripled overnight. With her Amex Business Card, Cynthia was able to purchase new laptops for her team and earn Membership Rewards Points.

“The Model,” features Stuart Bronson and Byron Shell owners of SML, a tiny home architecture firm. They were gearing up for a pitch when their 3D printer broke. So they ditched the printer and used their Amex Business Platinum Card and its Business Services Suite to get the software to create an augmented reality experience.

The pandemic and the constantly evolving modern business landscape continue to bring about many surprises for Small Businesses. The need to pivot, adapt, and scale is a continuing challenge and opportunity for business owners who are constantly looking for solutions that can keep their businesses moving forward.

We created B2B work that was first and foremost designed to entertain, choosing to focus on long-form stories of fictional, whimsical, and quirky characters, as opposed to real businesses, which is standard for the category. This non-traditional approach proved successful with our long-form films outperforming the standard short form ad lengths.