Film Craft > Production
PHOTOPLAY FILMS, Sydney / SUZUKI / 2022
Overview
Credits
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Millennials worry that they may never be able to afford a house and be a “success”. The truth is, you’re a success if you’re happy. Success isn’t about status symbols, or cash in the bank, it’s about how many miles per hour you’re clocking (and how many smiles per hour you’re clocking while doing it!). And that’s why Suzuki designs cars for the most successful people in Australia: Those that are fun, and love fun. For Fun’s Sake.
Suzuki searched for Australia’s most successful people under a new definition for the word ’Success' – “Success is graded on a curve, that’s on your face”.To sell the authentic dynamic the campaign embraced the in-jokes and shorthand that occurs in real life friendships. We searched for a cast that could deliver genuinely unguarded, spontaneous and candid performances to create real-word chemistry on-set.
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