This campaign is focused on the rush of Saturday as property “game day” for people looking to inspect, buy, sell, using humour to promote Domain as the only app you need to “win Saturday”. Featuring a series of humorous 15- and 6-second TVC spots designed to help consumers navigate the biggest time of year, the campaign highlights the advantages the Domain app can give consumers in the lead up to the weekly activity peak on Saturday. The casting called for brilliant deadpan actors who could sell the authenticity of their character even when the scene is silly.