The biggest Pride Parade in the world is in Brazil. For 25 uninterrupted years, the LGBTQIA+ community transformed Brazilian streets into its own voice. But, because of quarantine, millions of people in the community would no longer express themselves for the second year in a row. People that live in the country that most kills LGBTQIAP+ in the world, where the government is officially homophobic.

So O GLOBO couldn't be silenced. We saw in our pages an important space to take LGBTQIAP+ pride back to the streets.

Opening text:

Empty: this is how the most famous avenue in Brazil looked, without the LGBTQIAP+ Parade. No soul, no glitter, no life. It was just another day, like so many of strange times. There was no flag in the window. Hugs gave way to a distant hello. People, only in suits and ties. Rainbow? Not even with rain and sun. It's sad. The stage was there. Disassembled. For the second year in a row. The silence has never been so deafening. Not just on Paulista, but in thousands of homes, offices, colleges, schools. That scream was smothered. Freedom of expression? Back to the closet. Have you ever stopped to think how many Pablos, Ludmillas, Glórias, Jôs, Paulos, Gustavos postponed the peace of being what they are? Yes, they postponed. Nobody can live lying 24 hours a day, for years, to themselves. It's torturous. You need to convince your parents, your boss, your friends. You need to convince even the mirror. Sometimes there is overwill and a lack of courage. How many died for being just what they were? Faggot, dyke, tranny, twinkie, nancy, poof, lesbo, invert, fairy, bull dyke, doll, butch, fruit, freak, pansy. The list is huge. Proportional to the size of the country that most kills the people of the community. It's agonizing. Yesterday it was a stranger, tomorrow it could be someone close. Unfortunately, a newspaper cannot change one iota of reality. But it can help put an end to it. If LGBTQIAP+ pride was not heard on the most famous avenue in Brazil, yesterday, it could be read across the country. Because last June 28 we were the GLBTQIAP+: an edition that not only brought news, columns, articles, debates. But it also made room for Pablos, Ludmillas, Glórias, Jôs, Paulos, Gustavos e +.

Letters:

Lesbian

Term to refer to women, or gender-identified non-binary people, who are affectively attracted to other women. The origin of this expression arose thanks to the poetess Safo, born in 630 BC. She lived on the island of Lesbos in Greece and – as far as is known – was the first person to write about love and sex between women. By the way, here's a tip: it's worth researching the writer's biography. ;)

Gay

Translating: a man who identifies with the gender of his physical body (cis) and feels sexual attraction to men. The expression is of English origin, although, it was derived from the French entry “gai”, which means “cheerful”. Around the 17th century, the term began to be synonym of immorality. Could it be the origin of prejudice, too?

Bisexual

Or Bi, for the intimates. It is the expression used to refer to cis or trans men and women who are sexually attracted to any gender. Describes someone with a fluid orientation. Although the practice is older than the term, the word emerged in the field of psychoanalysis at the end of the 19th century. And today, it has become slang in the LGBTQIA+ community. Do you get it, Bi?

Transgender

Refers to the person who is not part of the biological gender. People who were born with a body with which they do not recognize themselves, which may or may not be binary or non-binary. Being transgender struggle in a process of searching for true identity.

Queer

Talks about every person who is outside the heterosexual standard, so it is a term that includes several other genders. Whenever non-binarism can be applied, the term queer can also be used. Anything out of the ordinary is queer. This acronym goes far beyond sexuality and gender, Queer is about behavior.

Intersex

They are bodies that do not fit into the binarism, i.e., they are neither male nor female. Intersex people have sexual or reproductive anatomical variations, with biological components both male and female. Intersexuality is a struggle for gender self-assignment, without someone deciding for you which group you belong to.

Asexual

Asexual people are not sexually attracted to anyone. But that doesn't mean they don't develop loving feelings for other people. There are doctors who misdiagnose asexual people as having Arousal Disorder or Hypoactive Sexual Desire Disorder - which are characterized by low or absent sexual desire.

Pansexual

“Pan” is a Greek prefix that translated means “everything”. They are people who do not restrict their sexuality to the opposite gender (heterosexuality), the same gender (homosexuality) or binary genders, male and female (bisexuality). A lot of people confuse the term Pansexual with Bisexual, stay tuned. ;)

+

The + symbol represents all other gender identities not present in the acronym LGBTQIA+. The aim is not to leave anyone out.

The main element of recognition of the LGBTQIAP+ cause is its flag. That was the element chosen to use in the special edition of the newspaper. We fill special covers with different colors of the flag, each cover a color, highlighting each element of the LGBT acronym. All the pages of this special edition contained a banner with the colors of the flag, including, on the central page of the newspaper, we stamped the flag so that everyone can display them wherever they are. We also worked on every detail of the typography to make the change from O GLOBO to O GLBTQIAP+, so that the brand identity was preserved, while conveying a new message. So, we turned traditional media into a full-color edition and at the same time found a way to take the symbols of the LGBTQIAP+ community to the streets, even when the Pride Parade couldn't happen.