Outdoor > Digital Outdoor
HALO, Johannesburg / JACARANDA FM / 2017
Overview
Credits
BriefExplanation
The billboard features live-streaming performances of actors and celebrity artists lip-syncing to the actual radio station’s music broadcast as it plays through peoples' car radios; creating a perfectly synchronized live radio simulcast lip-synch billboard experience.
EntrySummary
Local/cultural context:
• Jacaranda FM is South Africa's biggest local independent radio station.
• J Something (from Mi Casa), a local South African celebrity artists also got involved in the live lip-sync exercise, lip-syncing to his own chart topping single "Don't wanna be your friend".
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