Direct > Strategy

70 GUARDIANS OF WINTER

PROXIMITY BARCELONA, Barcelona / SKODA / 2015

Awards:

Shortlisted Cannes Lions
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Overview

Credits

More Entries from Acquisitions in Direct

24 items

Grand Prix Cannes Lions
INTERCEPTION

Response/Real-Time Activity

INTERCEPTION

VOLVO, GREY NEW YORK

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Gold Cannes Lions
THE HIV+ ISSUE

Direct Response Print or Standard Outdoor (incl.Inserts)

THE HIV+ ISSUE

VANGARDIST MAGAZINE, SAATCHI & SAATCHI

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Gold Cannes Lions
#HANDSOFF

Use of Dgital Marketing

#HANDSOFF

MARC DORCEL, MARCEL

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Gold Cannes Lions
THE INTERACTIVE FORM

Use of Dgital Marketing

THE INTERACTIVE FORM

CANAL, BETC

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Gold Cannes Lions
MAKEUP GENIUS

Use of Mobile Marketing

MAKEUP GENIUS

L'OREAL, McCANN PARIS

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Gold Cannes Lions
JOE BOXER INACTIVITY TRACKER

Use of Mobile Marketing

JOE BOXER INACTIVITY TRACKER

KMART, FCB CHICAGO

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Gold Cannes Lions
HOLOGRAMS FOR FREEDOM

Use of New Technology in a Direct Marketing Campaign

HOLOGRAMS FOR FREEDOM

NO SOMOS DELITO (WE ARE NOT CRIME), DDB SPAIN

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Gold Cannes Lions
INTERCEPTION

Use of Social Audience in a Direct Marketing Campaign

INTERCEPTION

VOLVO, GREY NEW YORK

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Use of Social Audience in a Direct Marketing Campaign

THE ICE BUCKET CHALLENGE

THE ALS ASSOCIATION, THE ALS ASSOCIATION

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Gold Cannes Lions
#HANDSOFF

Acquisitions

#HANDSOFF

MARC DORCEL, MARCEL

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Gold Cannes Lions
THE INTERACTIVE FORM

Acquisitions

THE INTERACTIVE FORM

CANAL, BETC

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Gold Cannes Lions
BOSSE'S MILK

Retention

BOSSE'S MILK

LIDL, INGO

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Gold Cannes Lions
#LIKEAGIRL

Fast Moving Consumer Goods

#LIKEAGIRL

PROCTER & GAMBLE, LEO BURNETT TORONTO

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Gold Cannes Lions
BLIND TRIP

Travel, Entertainment & Leisure

BLIND TRIP

MINISTRY OF TRANSPORTATION, MARURI GREY

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Gold Cannes Lions
THE FRESHEST ORANGE JUICE BRAND

Retail & E-Commerce, including Restaurants

THE FRESHEST ORANGE JUICE BRAND

INTERMARCHE, MARCEL

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Charities (incl. Fundraising, Donations & Appeals)

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GGH LOWE

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Gold Cannes Lions
LOVE HAS NO LABELS

Public Health & Safety, Public Awareness Messages

LOVE HAS NO LABELS

ADCOUNCIL, R/GA

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Gold Cannes Lions
HOLOGRAMS FOR FREEDOM

Public Health & Safety, Public Awareness Messages

HOLOGRAMS FOR FREEDOM

NO SOMOS DELITO (WE ARE NOT CRIME), DDB SPAIN

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Costs/Creative Performance Direct Campaign

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR, GRABARZ & PARTNER

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Gold Cannes Lions
SOUNDLAB BOX

Art Direction/Design for Direct

SOUNDLAB BOX

LEICA, F/NAZCA SAATCHI & SAATCHI

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Gold Cannes Lions
THE INTERACTIVE FORM

Customer Journey

THE INTERACTIVE FORM

CANAL, BETC

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Silver Cannes Lions
THE HIV+ ISSUE

Flat Mailing

THE HIV+ ISSUE

VANGARDIST MAGAZINE, SAATCHI & SAATCHI

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Silver Cannes Lions
ASHES

Dimensional Mailing

ASHES

CAMPOFRIO FOOD GROUP, McCANN MADRID

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Silver Cannes Lions
PROUD WHOPPER

Targeted Ambient Media: Small Scale

PROUD WHOPPER

BURGER KING, DAVID

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More Entries from PROXIMITY BARCELONA

24 items

Gold Cannes Lions
70 GUARDIANS OF WINTER

Automotive and Transport

70 GUARDIANS OF WINTER

SKODA, PROXIMITY BARCELONA

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Bronze Cannes Lions
70 GUARDIANS OF WINTER

Sponsorship or Partnership Campaigns

70 GUARDIANS OF WINTER

SKODA, PROXIMITY BARCELONA

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Bronze Cannes Lions
THE DOLL THAT CHOSE TO DRIVE (150 SECONDS)

Short Fiction Film (under 10 minutes)

THE DOLL THAT CHOSE TO DRIVE (150 SECONDS)

AUDI, PROXIMITY BARCELONA

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Shortlisted Cannes Lions
EVER AFTER

Cinema & Theatrical: Fiction Film

EVER AFTER

AUDI, PROXIMITY BARCELONA

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Shortlisted Cannes Lions
EVER AFTER

Automotive

EVER AFTER

AUDI, PROXIMITY BARCELONA

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Shortlisted Cannes Lions
THE DOLL THAT CHOSE TO DRIVE

Excellence in Audience Engagement or Distribution Strategy for Branded Content

THE DOLL THAT CHOSE TO DRIVE

AUDI, PROXIMITY BARCELONA

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Shortlisted Cannes Lions
WEATHER REPORT EMAILS

Use of Dgital Marketing

WEATHER REPORT EMAILS

AUDI, PROXIMITY BARCELONA

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Shortlisted Cannes Lions
THE DOLL THAT CHOSE TO DRIVE

Cars & Automotive Products & Services

THE DOLL THAT CHOSE TO DRIVE

AUDI, PROXIMITY BARCELONA

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Shortlisted Cannes Lions
70 GUARDIANS OF WINTER

Acquisitions

70 GUARDIANS OF WINTER

SKODA, PROXIMITY BARCELONA

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Shortlisted Cannes Lions
THE DOLL THAT CHOSE TO DRIVE

Use of Branded Content created for Digital or Social Media

THE DOLL THAT CHOSE TO DRIVE

AUDI, PROXIMITY BARCELONA

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Shortlisted Cannes Lions
EVER AFTER

Brand Storytelling

EVER AFTER

AUDI, PROXIMITY BARCELONA

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Shortlisted Cannes Lions
THE BAD NEWS

Writing for Direct

THE BAD NEWS

VILEDA IBERICA, PROXIMITY BARCELONA

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Shortlisted Cannes Lions
THE DOLL THAT CHOSE TO DRIVE

Social Purpose

THE DOLL THAT CHOSE TO DRIVE

AUDI, PROXIMITY BARCELONA

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THE BAD NEWS

Flat Mailing

THE BAD NEWS

VILEDA IBERICA, PROXIMITY BARCELONA

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THE DOLL THAT CHOSE TO DRIVE

Cinema & Theatrical: Fiction Film

THE DOLL THAT CHOSE TO DRIVE

AUDI, PROXIMITY BARCELONA

(opens in a new tab)
THE DOLL THAT CHOSE TO DRIVE

Glass Lions

THE DOLL THAT CHOSE TO DRIVE

AUDI, PROXIMITY BARCELONA

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WEATHER REPORT EMAILS

Creative Data Enhancement

WEATHER REPORT EMAILS

VOLKSWAGEN, PROXIMITY BARCELONA

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THE DOLL THAT CHOSE TO DRIVE

Cars & Automotive Products & Services

THE DOLL THAT CHOSE TO DRIVE

AUDI, PROXIMITY BARCELONA

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THE DOLL THAT CHOSE TO DRIVE

Cars & Automotive Products & Services

THE DOLL THAT CHOSE TO DRIVE

AUDI, PROXIMITY BARCELONA

(opens in a new tab)
THE BAD NEWS

Other Consumer Products

THE BAD NEWS

VILEDA IBERICA, PROXIMITY BARCELONA

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EVER AFTER

Automotive

EVER AFTER

AUDI, PROXIMITY BARCELONA

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THE STAGECOACH OF THE DESERT COWBOYS

Automotive

THE STAGECOACH OF THE DESERT COWBOYS

SKODA, PROXIMITY BARCELONA

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THE STAGECOACH OF THE DESERT COWBOYS

Automotive

THE STAGECOACH OF THE DESERT COWBOYS

SKODA, PROXIMITY BARCELONA

(opens in a new tab)
THE STAGECOACH OF THE DESERT COWBOYS

Automotive

THE STAGECOACH OF THE DESERT COWBOYS

SKODA, PROXIMITY BARCELONA

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