Film Craft > Production
DENTSU CREATIVE X INC., Tokyo / HONDA / 2024
Awards:
Overview
Credits
Write a short summary of what happens in the film.
Mobility frees humans.
By erasing it, this film shows its true power.
In the final scene, a man rises into the sky with a wish to truly free humanity.
Background:
The mobility industry is changing. Honda is no exception.
Our new slogan of our second founding period aims to inspire our 200,000 global associates.
Tell the jury about the choice of music track.
A song from Cowboy Bebop was arranged for this ad.
Honda’s aim for the sky (freedom) is expressed by the burst of sound and vocals in the chorus.
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