We wanted to realistically depict how people interact with Honda vehicles and how people use them to carry out their passions. To capture this, we insisted on utilizing live-action filming rather than relying on computer graphics. We thoroughly researched how to depict people riding each type of vehicle and repeated tests were conducted to create the video parts.

Honda aims to be more than just a manufacturer of motorcycles and cars. We created this work to reiterate to the world, as well as to the people who work at Honda, that at our core, Honda is a company of dreamers that strives to allow people the highest degree of freedom possible.

Mobility has continued to transcend and augment human possibilities, from motorcycles and automobiles to boats, sports cars, and jets. In our video, we deliberately removed the modes of mobility to demonstrate their empowering effect on humans. The final scene shows an individual running into the open sky, representing our dream and vision as a mobility company: to enable people to be as free as possible.

It’s a revolutionary time in the mobility industry.

As a mobility company offering a wide range of products with fans across the world, Honda is no exception and we have had to change our way of thinking. Not only do we need to deliver the ideas behind the new brand slogan and corporate relaunch globally but also inspire approximately 200,000 Honda associates worldwide.

Each video cut used in the project was carefully shot from a perspective that emphasized the horizon-expanding nature of mobility vehicles. By using advanced camera work, shooting at realistic locations, and taking advantage of natural light, we created an impressive sense of scale. Our aim was to create an impactful video through careful analyses of various aspects of each cut, such as the way the shadows should appear when the vehicles are erased, the way waves would interact with an invisible boat, and details in the costumes of the racers and drivers.