Placements were in high-traffic areas in a fast-paced city: Union Station is Toronto's busiest transportation hub and Yonge-Dundas square is our answer to New York's Times Square. In this contextual framing, the motion blur effect is exaggerated against the rush of people around them. With these placements we demonstrated that as speedy as you are, DoorDash is speedier.

Canadians spend over $5 billion dollars on online food orders every year, and the second largest users of food delivery apps are professionals. Those professionals commute to work through the city’s main hubs, where they are constantly hustling, so we placed this speed-driven OOH in those areas to mimic the feeling of being on the go, just when they’re thinking of ordering delivery.

McDonald’s is available for delivery on DoorDash – and also on DoorDash’s two main competitor apps. The brief was to distinguish DoorDash from the pack, prompting people to instinctively choose DoorDash when ordering their go-to McDonald’s meal.

To get people thinking DoorDash-first when craving a speedy McDelivery, we leveraged the language of iconography that McDonald’s has built with its famous sandwiches. We took beloved McDonald’s sandwiches and elongated every ingredient to produce the effect that they’re on-route orders whizzing by. Courtesy of DoorDash, the instantly-identifiable Big Mac moves at the speed of light.

We created an eye-catching series of posters meant to stop on-the-go pedestrians in their tracks. Faster Food not only made people pause– it got them pausing long enough to engage with the posters by sharing them online. They appeared everywhere from Reddit forums to design magazines (such as It’s Nice That, Creative Bloq and Design Taxi), sparking discussions in and out of the ad world on clever strategy and the power of ads to be “a feast for the eyes”.

To further evoke the feeling of the McDoanld’s hero offering rushing by for delivery, the extended strips of ingredients literally zoom across the screen. The animation serves to augment the motion blur effect of the art direction, adding a dynamic element to each isolated ingredient layer.