This work is relevant for Outdoor because is a real solution designed to give visually impaired people complete navigational independence on the streets.

We transform the sidewalks into a new outdoor media and put them throughout the city to stay forever.

Through this new outdoor media, it was possible to change the behavior and create an affinity towards the brand. Now they can feel how the brand helps them and gives them the possibility of living with more freedom and autonomy.

In Peru, the main disability is visual. Despite this, the government does not prioritize addressing this issue, leaving the visually impaired people practically marginalized and without any assistance.

Tactile paving is a universal system that helps visually impaired people walk down sidewalks. Consisting of lines and points on cement, this system enables them to move forward and stop. It helps them but it is not enough, because they cannot know what is around them, that is why they´re forced to depend on constant assistance to locate basic services and businesses such as banks, drugstores or restaurants.

The dependence on others for daily tasks is frustrating and has a negative impact on visually impaired people, especially since this community is already marginalized due to a lack of government support.

What if a cement company could help?

The response was excellent. This solution really made a difference in the lives of the visually impaired people.

A low-tech solution that not only achieved many improvements in people's lives, but also generated a brand experience for each person who was able to try something that only a cement brand like Sol could have created.

The behavior change of the visually impaired was impressive and the sentiment was totally positive.

It is estimated that more than 500,000 people will benefit from this action and soon the effect will impact many more people.

Sightwalks can be replicated in all cities in the country and abroad.

The designs and patents are open and free to help millions of people worldwide.

Sol positioned itself as the brand that builds more inclusive cement-based solutions for Peruvians.

For more than 100 years, Cemento Sol has been committed to providing the best cement for all Peruvian families. Its long-standing commitment to Peru drives the brand to improve the quality of life for all, offering solutions that make living experiences more inclusive and welcoming for each person, while contributing to the development of cities and the country. Sol firmly believes that quality construction, supported by the best cement, can positively transform the lives of all people, especially those most in need.