Sphere Entertainment transformed Sphere’s exterior into the world’s biggest canvas and outdoor gallery for artists, brand moments, and partnerships. Before Sphere, innovation in outdoor could refer to a billboard with football players or have 3D Anamorphic features. Now, innovation in outdoor means something entirely different. From awe-inspiring art and promo activations to brand moments that make people on-ground feel like they’re at an amusement park, to experiences so immersive that people across social media refuse to believe it’s real, the Exosphere has transcended what the world thought possible. Welcome to the future of buildings that move, express and emote.

Las Vegas is a dazzling shrine to entertainment. But how do you dazzle Vegas (and in turn dazzle the world) through the sheer wonder of a new kind of entertainment experience?

With its pursuit of bringing wonder to the world, Sphere Entertainment brought the Exosphere to life, creating a first-of-its-kind art gallery, a digital brand canvas like no other, and programming that enabled the world to see, feel and experience like never before. On July 4th, 2023, Sphere said “Hello World”, immediately stealing the limelight from the Las Vegas skyline and gaining a global following as fascination with the Sphere spread worldwide.

Sphere’s Exosphere reimagined how a building could engage with people, connecting on a deeper level through a visual spectacle that awed millions on the ground and online. This was an entirely new level of immersive experience.

Sphere is one of the most sophisticated and surprising buildings ever built. For its highly anticipated debut, our team was tasked with its launch and visual programming, turning the Exosphere into a beacon of wonder, spectacular enough to captivate audiences around the globe.

Bringing it to life required awe-inspiring new forms of art and innovation. To spark what has now become a global obsession, Sphere Entertainment created dynamic art and content that made this spectacular canvas even more spectacular. Our team of artists and technologists developed and curated bespoke art and promotional content to light up the Exosphere, championing our larger belief in the value of community, innovation, and storytelling. Sphere’s goal was to transform its massive structure into living architecture, an art gallery and brand canvas like no other, and a building whose exterior is so immersive, you’ll have to see it to believe it.

Since launching on July 4, 2023, we saw immediate adoption and growth, attracting a list of Fortune 500 clients and some of the world’s most innovative artists, amassing a multi-million social following.

As one of the most disruptive innovations of 2023, Sphere brought a new level of spectacle to Las Vegas that was quickly shared and celebrated around the world.

- 45.5B Global Impressions

- 4.9M Average Daily Views

- 209.6M Views on Social

- 15.7M Engagements

- 300K Average Daily Foot Traffic

- +3,852,726% YTD Social Growth

- TIME Magazine Cover and one of ‘2023 Best Inventions of the Year’

- Fast Co’s #14 ‘The World’s Most Innovative Companies of 2024’

- Sphere’s Emoji named NYT Style 71 Most Stylish ‘People’ 2023

With our mission of ‘bringing wonder to the world’, we were determined to breathe life into the Sphere as the first ‘living architecture’ that audiences worldwide could feel and react to. To bring the world’s most technologically advanced canvas to life, we partnered with the world’s premier artists, designers, technologists, and brands to design, program, and curate the Exosphere - a dynamic canvas imbued with emotion, depth and spectacle like no structure before. We created the world’s first building with feelings.

Since launch, Sphere has become a must-see monument for art, culture, and brand experiences, activating passionate fans worldwide and quickly becoming a viral phenomenon. There is a level of emotion and brand love few structures will ever see.

Sphere’s Exosphere became ‘The World’s Screen’ - a larger-than-life platform for art, ideas and experiences that projected on a planetary scale, allowing people to see, experience, and feel like never before.