To celebrate Cadbury’s 200th birthday we took our 2018 advert ‘Mum’s Birthday’ and meticulously recreated the ad to tell the same story of generosity but over 200 years. Starting in 1824, and seamlessly making our way through the decades to modern day. Every single element of the production design was carefully crafted to subtly shift in time whilst ensuring we kept the heartfelt story of generosity intact.

Cadbury is a British national treasure. It’s the biggest chocolate maker in Britain and has been loved for generations. It was founded in 1824 with the opening of a store on Bull Street in Birmingham. Run on the belief that, ‘nothing is too good for the public’, it is this emphasis on generosity that continues to make Cadbury the beloved brand that it is today.

Cadbury ‘Birthday’ shows a single act of generosity played out seamlessly over the 200 years. A young girl ventures into a local shop by herself for the first time to surprise her Mum with a bar of Cadbury Dairy Milk. The shopkeeper, noticing that the girl is attempting to pay with her own favourite toys, kindly plays along, giving the girl the chocolate bar. The ad shows how even though much has changed over the 200 year history of Cadbury, the generous spirit in people has remained the same.

To communicate the 200th anniversary of Cadbury was no mean feat. Rooted in British culture for generations. But how could we demonstrate our relationship with the public and our brand value that got us to this bicentennial anniversary? Through the retelling of a story known and loved by the nation. The universally understood relationship between child and mother, showing ‘generous instinct’ has always been there. The founding value of Cadbury 200 years ago.

To celebrate Cadbury’s 200th birthday we took our 2018 advert ‘Mum’s Birthday’ and meticulously recreated the ad to tell the same story of generosity but over 200 years.

The ad was broken down into decades of British history with props, wardrobe and the surroundings changing to reflect the time period. Every single element of the production design was carefully crafted to subtly shift in time whilst ensuring we kept the heartfelt story of generosity intact.