"Power Our Planet: Live in Paris" directly addresses multiple SDGs, driving over 250,000 actions from global citizens around the world with the aim of achieving three outcomes:

- The World Bank to pause debt repayments of countries affected by natural disasters

- Private sector to reduce carbon emissions and commit to "The Race To Zero"

- Development banks to free up funding for the world’s poorest countries to eradicate extreme poverty

These outcomes fully align with SDGs 11: Sustainable Cities & Communities (esp 11.5, REDUCE THE ADVERSE EFFECTS OF NATURAL DISASTERS); 13: Climate Action; 17: Partnerships for the Goals.

"Power Our Planet: Live in Paris" took place in tandem with the New Financing Pact Summit June 22-23, 2023 in Paris which brought together leaders of the Global North and South to address climate change, and other global issues, including the reform of multilateral development banks and special drawing rights (SDRs).

"The Power Our Planet" campaign activated an in-person music event in Paris on the eve of the New Financing Pact Summit, co-chaired by President Macron and Prime Minister Modi, to rally commitments and pledges geared at ending extreme poverty and closing the climate funding gap. At a 3-hour outdoor event in the heart of Paris, a mix of artists, activists and world leaders took to the stage to amplify our message: We must Power Our Planet NOW.

Climate and equity are key to the achievement of the SDG’s, and this event directly addressed the need for climate equity across the globe.

"Power our Planet" was created to address the inequity of climate change. The campaign was launched on the eve of the New Financing Pact taking place in Paris. The concert event "Power Our Planet: Live in Paris" brought together on one stage artists, activists and world leaders all calling for climate justice.

This campaign launched in spring of 2023, and encompassed touch points throughout the year, including the G7 in May, the New Global Financial Pact Summit in Paris in June, the G20 and UNGA in September, and COP28 in November.

Together with global citizens and global artists, "Power Our Planet" called on world leaders, multilateral development banks, philanthropists, and private sector leaders to make ambitious commitments to unlock critical funding, invest in the green transition to keep global warming below 1.5 degrees, increase support for the poorest countries to address health inequity, education and fight poverty. The shareholders of The World Bank and other wealthy countries must make ambitious reforms to leverage more funding and make climate change a priority alongside poverty eradication.

Wealthy nations responsible for climate change cannot undo the damage they’ve done, but they can address it and help the people dealing with it build for the next disaster. Despite contributing the least to climate change, the world’s developing countries are the most impacted by it.

"Power Our Planet" supported this idea and called on governments to keep their climate financing promises to allocate funding to help developing countries transition to clean energy, withstand natural disasters, and invest in health infrastructure. The campaign also demanded financial institutions, like The World Bank, to provide immediate monetary assistance.

Rich countries promised $100 billion a year in climate financing to developing countries. They are still $16 billion short, and the climate crisis is only getting worse. "Power Our Planet: Live in Paris" provided a way for citizens everywhere to make their voices heard, and demand world leaders attending Macron’s summit to act.

The "Power Our Planet" event and campaign leveraged the overwhelming evidence that protecting the planet is the number 1 issue for Gen Z. To this, "Power Our Planet: Live in Paris" focused on elevating the voices on young climate advocates. Throughout the campaign and the live event, young climate advocates were prominently featured.

Set against the backdrop of President Macron’s financing summit, "Power Our Planet: Live in Paris" rallied 20,000 young people who took action towards achieving the campaign’s three objectives. And because he was getting so many messages, tweets, and emails, the head of The World Bank Ajay Banga made his first-ever public appearance and announced he would allow countries suffering in the aftermath of a natural disaster to pause their loan repayments for two years.

Giving these countries the urgent break needed from repaying their debts, so that they can instead focus on the recovery of their citizens.

"Power Our Planet" was a global campaign that aimed at motivating Gen Z and Millennials to take action to protect our planet. As climate change is one of, if not the most, important issue to these generations, we needed to create a campaign that would inspire.

Tying the campaign to a major gathering of World Leaders enabled us to bring the calls to action right into the halls of power. Buttressed by a gathering of 20,000 people, and a global live stream and broadcast, we captured the world’s attention and leveraged the platform and the concert created, to drive commitments from heads of state, including the President of The World Bank, towards global finance reform. The subsequent distribution of the show, social clips, and media converge allowed for public support and continued demand for actioning the message that we must do something about climate justice NOW.

"Power our Planet" employed both a B2B and B2C approach. Utilizing our unique model, the campaign allowed Gen Z's and Millennials to take action by encouraging The World Bank to unlock funds for countries vulnerable to the impact of climate change. Action takers entered draws to win tickets to the live music event. Our high profile artists and ambassadors further amplified the campaign, leveraging their social channels and customized community pages.

This strategy drove awareness and engagement amongst audiences, artists and world leaders:

- 28,801 unique users took app action and entered the draw to win tickets to the show 211,788 times

- 259.9K Total actions taken to support "Power Our Planet: Live in Paris 2023"

- 258,541 policy actions

- 1,389 educational actions

- 168.1K actions taken by french Global Citizens for "Power Our Planet: Live in Paris"

- 51.3k total global action takers in support of campaign

The bespoke uniquely branded campaign was divided into three phases:

Phase 1: The Campaign Launch in April 2023 included paid media, social, OOH, media relations, editorial and content. The plan was global, with the exception of OOH physical implementation focused in Europe. Audiences took action, driving brand and message awareness to put pressure on the World bank to release funds.

Phase 2: The Live Music Event on June 23, 2023 on the Champs de Mars was broadcast across the globe via dozens distributors. In addition to our A-List performances, advocates and heads of state took the stage to demand action.

Phase 3: During the Post Event phase, Global Citizen utilized YouTube to distribute and promote performances, content and impact, resulting in millions of views around the world.

As a result of pressure during the campaign window, World Bank President Ajay Banga took the stage during the live music event and reversed his position, committing it would allow countries suffering in the aftermath of a natural disaster to pause loan repayments for two years. Since then, The World Bank has now expanded these debt pauses from 12 to 45 countries. This represents $9.5 Billion dollars per year that can be made available to the most vulnerable countries affected by climate induced disasters.

In addition, significant metrics included:

- 11.6B global impressions

- 4400 online stories

- Coverage in 35+ countries

- Social media reach of 7,819,189

Distribution outlets included Apple Music, the Amazon Music channel on Twitch, TikTok, Twitter, Facebook, Instagram, Associated Press, Brut, iHeartRadio, 9Now, France Télévisions, CSTAR, Evil Geniuses Creator Collective, Mediacorp, Reuters, SABC, TimesLIVE, TNT, Veeps, YouTube, globalcitizen.org and the Global Citizen app.

"Power Our Planet" called The World Bank to institute Debt Pause Clauses into their loans so that low and middle income countries could postpone loan payments when hit by natural disasters. Artists activated: Billie Ellish tweeted at her fans to support the campaign, and Rihanna tweeted directly at World Bank President Ajay Banga and called on her fans to take action.

As a result, President Banga made his first-ever public appearance and announced to the world that he would allow countries suffering in the aftermath of a natural disaster to pause loan repayments for two years, giving these countries the urgent break from repaying their debts so that they can focus instead on the recovery of their citizens. Debt pause clauses have now been expanded to 45 countries, and that is now up to $9.5 Billion dollars per year.

Reduce, Reuse, Recycle:

Our goal was to work toward a zero waste event. In conjunction with Proprete de Paris, all products were reduced and/or reused, no trash was sent to landfills or incinerators. Onsite infrastructure (staging, tents, fencing, etc) was rented. Our signature Global Citizen red circle set piece was stored for future use. Remaining scenic pieces made from recycled wood was recycled or stored. Stage plants were rented and/or returned.

Emissions:

One of our primary sustainability targets is to decarbonize the event as much as possible. There was no fossil fuel used on the event site. At the center of this plan was our decision to have the entire event site powered by HVO (hydrotreated vegetable oil) Renewable Diesel, a renewable fuel produced from 100% sustainably sourced renewable raw materials, such as cooking oil. Compared to fossil diesel, using renewable diesel results in up to 75% less greenhouse gas emissions which significantly reduces our carbon footprint across the site build, rehearsals, event and load out. A large majority of our event's ground transportation plan used electric or hybrid vehicles.

Concessions:

Concessions prioritized plant-based food items, using plastic-free packaging and flatware. Only vegetarian sandwiches and options were available for sale, were served in paper, and quantities were optimized in order to limit waste. Beverages throughout the site were in aluminum cans (no single-use plastic) and were collected and recycled. Aluminum cans are infinitely recyclable while plastic breaks down and becomes unusable. Free water stations were made available.