BABOLAT POP

Apps as Part of a Campaign

NYT VR

GE-DAKO, T BRAND STUDIO

Activation by Location

#COMEONIN

THE SYDNEY OPERA HOUSE, DDB

Activation by Proximity

SAMSUNG BLIND CAP

SAMSUNG, CHEIL SPAIN

Websites as Part of a Campaign

SHOP WITH THE FORCE

STANCE, ZAMBEZI

Social Trends

STRAIGHT OUTTA

BEATS BY DRE, HUSTLE

Social Purpose

HASHTAGS FOR LIFE.

PERUVIAN RED CROSS, McCANN LIMA

Social Purpose

MANBOOBS

MACMA, DAVID

Integrated Campaign

THE SWEDISH NUMBER

SWEDISH TOURIST ASSOCIATION, INGO

Messaging Campaign

WHATSGERMAN

PLAN.NET GROUP, SERVICEPLAN

Activation by Location

THE TRAFFIC GAAYE

VIDEOCON, Y&R

Augmented Mobile Experience

AYRTON SENNA: THE HEART OF BRAZIL

INSTITUTO AYRTON SENNA, J. WALTER THOMPSON BRAZIL

Virtual Reality Experience

DREAMS OF DALÍ

THE DALI MUSEUM, GOODBY SILVERSTEIN & PARTNERS

Networked / Connected Mobile Technology

LIGHTSABER ESCAPE: A CHROME EXPERIMENT

DISNEY, 72ANDSUNNY

Connected Devices

AMATEUR REPLAY

ALLIANZ, OGILVY & MATHER SINGAPORE

Wearable Technology

BABOLAT POP

BABOLAT, OGILVYONE

Apps as Part of a Campaign

SIZZL

OSCAR MAYER, 360i

Accessibility, Charity & Non-profit

SONGS OF VIOLENCE

ESTADAO, FCB BRASIL

Connected Experience Games

#RACEYOURHEARTOUT

ACURA, IGNITION A RAZORFISH COMPANY

Content for User Engagement

#COMEONIN

THE SYDNEY OPERA HOUSE, DDB

Content for User Engagement

TACO EMOJI ENGINE

TACO BELL, DEUTSCH LA

Response / Real-time Activity

UNCRUSHABLE

M.J. BALE, WHYBIN\TBWA GROUP SYDNEY

Response / Real-time Activity

#LIVEINTHEMOVIES

AIRBNB, TBWA\CHIAT\DAY

Co-Creation & User Generated Content

#COMEONIN

THE SYDNEY OPERA HOUSE, DDB

Co-Creation & User Generated Content

DONATE THE BARS

ATADOS, J. WALTER THOMPSON BRAZIL

Wearable Technology

BABOLAT POP

BABOLAT, OGILVYONE

Dimensional Mailing

TRAVEL AGENT

NH HOTELS, OGILVYONE

Animation

THE MONSTER

ING BANK, OGILVYONE

Mobile Advertising

SEER WIMBLEDON

IBM, OGILVYONE

Interface & Navigation

MOON

ING BANK, OGILVYONE

Animation/Motion Graphics

MOON

ING BANK, OGILVYONE

Information Technology

MONEY MONEY MONEY

SAP POLSKA, OGILVYONE

Other Consumer Services

FERIATICKET

FERIA DEL DISCO, OGILVYONE

WIMBLEDON 2002

IBM, OGILVYONE

Integrated Interactive Campaigns

WIMBLEDON 2002

IBM, OGILVYONE

Interactive video

THE MONSTER

ING BANK, OGILVYONE

VOLVO MUSEUM

VOLVO, OGILVYONE

Corporate Information

VOLVO MUSEUM

VOLVO, OGILVYONE

VOLVO SOUL OF THE BRAND

VOLVO, OGILVYONE

Brand Promotion

VOLVO SOUL OF THE BRAND

VOLVO, OGILVYONE

Targeted Ambient Media: Small Scale

RAFA NADAL'S SEAT

IBERIA, OGILVYONE

Storytelling

MOON

ING BANK, OGILVYONE

Best Use of Ambient in a Promotional Campaign

LOTUS T5

IBM, OGILVYONE

Information Technology

FISHING

TERRA NETWORKS, OGILVYONE

Financial Products and Services

BALANCE

AMERICAN EXPRESS, OGILVYONE

Services

MOON

ING BANK, OGILVYONE

THE MYSTERY OF DALARO

VOLVO, OGILVYONE

Automotive

THE MYSTERY OF DALARO

VOLVO, OGILVYONE

CLEAN AIR

VOLVO, OGILVYONE