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Activation by Location

#COMEONIN

THE SYDNEY OPERA HOUSE, DDB

Activation by Proximity

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SAMSUNG, CHEIL SPAIN

Websites as Part of a Campaign

SHOP WITH THE FORCE

STANCE, ZAMBEZI

Social Trends

STRAIGHT OUTTA

BEATS BY DRE, HUSTLE

Social Purpose

HASHTAGS FOR LIFE.

PERUVIAN RED CROSS, McCANN LIMA

Social Purpose

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Integrated Campaign

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SWEDISH TOURIST ASSOCIATION, INGO

Messaging Campaign

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PLAN.NET GROUP, SERVICEPLAN

Activation by Location

THE TRAFFIC GAAYE

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AYRTON SENNA: THE HEART OF BRAZIL

INSTITUTO AYRTON SENNA, J. WALTER THOMPSON BRAZIL

Virtual Reality Experience

DREAMS OF DALÍ

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Networked / Connected Mobile Technology

LIGHTSABER ESCAPE: A CHROME EXPERIMENT

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Connected Devices

AMATEUR REPLAY

ALLIANZ, OGILVY & MATHER SINGAPORE

Wearable Technology

BABOLAT POP

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Apps as Part of a Campaign

SIZZL

OSCAR MAYER, 360i

Accessibility, Charity & Non-profit

SONGS OF VIOLENCE

ESTADAO, FCB BRASIL

Connected Experience Games

#RACEYOURHEARTOUT

ACURA, IGNITION A RAZORFISH COMPANY

Content for User Engagement

#COMEONIN

THE SYDNEY OPERA HOUSE, DDB

Content for User Engagement

TACO EMOJI ENGINE

TACO BELL, DEUTSCH LA

Response / Real-time Activity

UNCRUSHABLE

M.J. BALE, WHYBIN\TBWA GROUP SYDNEY

Response / Real-time Activity

#LIVEINTHEMOVIES

AIRBNB, TBWA\CHIAT\DAY

Co-Creation & User Generated Content

#COMEONIN

THE SYDNEY OPERA HOUSE, DDB

Co-Creation & User Generated Content

DONATE THE BARS

ATADOS, J. WALTER THOMPSON BRAZIL

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