Donation Icons.

The world’s smallest and smartest advertising space.

Donation Icons is a completely new charitable media space. The world-first technology is installed through an application for OSX and Windows. Once installed, your desktop and folder icons turn into direct-response media spaces for global brands to advertise in. Brands pay to use that space and every penny goes to Oxfam. You donate the space, brands donate the money.

The smart icons update throughout the day, showing time-dependent messages, ads targeted to country or area, even limited-time offers. Through a tab in their taskbar, users can view offers, see how much they’re raising and learn about Oxfam’s work.

“Extreme Poverty has been halved in just 15 years. It’s small ingenious solutions like Donation Icons that will help us end extreme poverty in the next 15.” Jack Lundie, Oxfam Director of Communications

In a world where online advertising is often seen as invasive, where users are disengaged and where ad-blockers are becoming ever more prevalent – our innovation of creating advertising that encourages users to opt-in is a radical solution. Users are happy to see the ads, because they know that they’re helping to raise money for charity.

The technology is still in initial stages, but currently the application is deployed across a global network of computers, with thousands of computers signed-up for the beta and several key global brands involved. It is an innovation that could create a new stream of revenue for charity, and a new media with a reach of over one trillion.

With the launch of Donation Icons in 2016, we’re only just discovering the potential of this new media space. With our first brand partners confirmed, the first donations received and an existing user base growing every day, Donation Icons could reach the 1 trillion people with access to a computer.

They might only be 96x96 pixels, but Donation Icons are a tech innovation that has the potential to change the world.

Visit DonationIcons.com to sign up for the beta.

The Donation Icons application is a world-first technology and charitable media platform. The technology turns desktop icons into a smart media space for brands – allowing brands to serve time-dependant messages, ads targeted to a user’s location, even time-dependant offers and promotions direct to customer’s desktops.

We haven’t just invented a new tech innovation; we’ve invented a new media. A media that has the potential to target the 1 trillion people across the globe with a computer – and create a new way for Oxfam to raise vital funds.

Oxfam Worldwide were looking for new streams of income. With donations on the decline, they needed a new way to fund their live-saving work.

Our insight was simple: across the globe, we spend on average seven hours a day looking at computer screens. During this time we view thousands of file icons. But what if all of these views were worth something? What if they could be used to raise money for charity?