Digital Craft > FORM: Image; Sound; Aesthetic
(ANÓNIMO), Mexico City / INTERLINGUA / 2016
Overview
Credits
CampaignDescription
Interlingua, Mexico´s leading english, presents: “Instaclass”.
World´s first english lessons on instagram.
Using this social platform in an innovative way, we developed 190 free lessons with 200 different profiles and 220 videos that helps students to learn the correct way of writing and pronouncing each word.
Plus, after each class students are able to test their knowledge.
Execution
We create more than 400 profiles tagging each object that appear in the photo with his translation. Each week we published three free lessons and an evaluation test. Getting more than 1450 new students in the first two weeks.
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